Posted: February 9, 2004

Triathlon: Life Time Fitness Triathlon Receives 'Event of the Year' Honors from Competitor Magazine

Award Announced at 12th Annual Endurance Sports Awards Ceremony on February 7, 2004

EDEN PRAIRIE, Minn.--(BUSINESS WIRE)--Feb. 9, 2004--Life Time Fitness, Inc., a Healthy Way of Life Company, today announced that the 2003 Life Time Fitness Triathlon was honored as the '2003 Event of the Year' by Competitor Magazine at the 12th Annual Endurance Sports Awards Banquet held on February 7, 2004, in San Diego.

Life Time Fitness Founder, Chairman and CEO, Bahram Akradi, and Life Time Fitness Athletic Events Director, Marilyn Franzen, were on hand to accept the award, along with the other honorees, including the Triathletes of the Year, Competitor of the Year, Cycling, Olympic and Running Legends, and inductees to the Ironman Hall of Fame.

"It is an honor to accept this award on behalf of our Company, our stellar athletic events team and, most importantly, the thousands of competitors and spectators who made our event a success," said Akradi. "In 2002, we established a vision to create a world-class athletic event which ranks among the top sporting events in the world. After just two years, we have become internationally renown with our unique timing and competition format, record setting cash prize, and same-day network television coverage. As we look toward our third triathlon event this summer, which occurs just a few weeks ahead of the Olympic triathlon events in Athens, one cannot help but recognize what an exciting time and opportunity this is for triathlon and endurance sports in general."

The 2004 Life Time Fitness Triathlon will occur on Saturday, July 17, 2004, in Minneapolis/St. Paul. The event will be broadcast the same day on NBC Sports from 2:00 p.m. to 3:00 p.m. eastern and once again offer the largest prize purse in the history of triathlon at $500,000. New for 2004, the event will feature an Olympic-distance course - 1.5k swim, 40k bike, 10k run - on a beautiful course through the Twin Cities. A Short-Course distance also will be offered.

The 2004 Life Time Fitness Triathlon will once again feature the 'Equalizer' timing format, a unique competition structure that allows professional women and men to compete on equal ground. Based on past Life Time Fitness Triathlon course results as well as results from a number of world and American international-distance events, the Equalizer allows pro women to start ahead of pro men by a predetermined amount of time, resulting in a new and innovative competition format, and an exciting, dramatic race to the finish.

The 2004 Life Time Fitness Triathlon will occur just five weeks prior to the 2004 Olympic Triathlon in Athens. Of the more than 40 professional triathletes who will participate at the Life Time Fitness event, it is expected that many will move on to represent their respective countries at the Olympic Games.

The 2004 Summer Olympics will be held August 13-29 in Athens, Greece. The women's triathlon is scheduled for August 25 and the men's event will be held on August 26.

About Life Time Fitness, Inc.

A 'Healthy Way of Life Company,' Life Time Fitness, Inc. is a privately held, category-redefining health, fitness and nutrition company that operates 33 centers in eight states, including Arizona, Illinois, Indianapolis, Michigan, Minnesota, Ohio, Texas and Virginia.

The Company has set the industry standard in providing consumers with the absolute finest in all-in-one sports, professional fitness, family recreation and resort/spa centers, the most scientifically advanced nutritional products and supplements, the award-winning healthy lifestyle magazine, Experience Life, world-class athletic events, full-service spas, personal training consultation, health and nutrition education, and corporate wellness programs. Life Time Fitness is headquartered in Eden Prairie, Minnesota, and can be reached at 952-947-0000 or on the Web at www.lifetimefitness.com.