Athletics: Bolder Boulder Announces New Charity Team Challenge

BOULDER, Colo. - (April 14, 2004) - The Bolder Boulder - a Memorial Day tradition - has teamed up with Roche Colorado Corporation to offer the inaugural Bolder Boulder Charity Team Challenge.

This is a new team division for 2004 offered within the Bolder Boulder Citizen's Team Competition. The winning team in this division will receive a donation to their charity of $2,000, second place will receive $750 and third place will receive $250. Each charity can enter only one team of four runners, with at least one female required. All team members must either be on staff with the charity or a board member. The winning team will be determined by adding up the finish times of all four team members, with the lowest total time deciding the winner.

This new division is only open to Boulder County charities. All Boulder Charity Challenge team entries must be accompanied with letterhead from the non-profit and a list of current staff and board members. Charities can make this event even more fun and profitable by looking for a sponsor to match their "win" or by having their runners collect pledges toward their run by mile or by finish time.

Register for the Charity Team Challenge online at: www.bolderboulder.com.

For more information, call (303) 444-RACE.

About Bolder Boulder
The Celestial Seasonings Bolder Boulder 10K, a Running USA Founding Member, is the 3rd largest timed road race in the country and the 5th largest in the world. The race attracts up to 50,000 runners, walkers and wheelchair racers and draws professional racing teams from all over the world to compete for the largest non-marathon prize purse in road racing. The race starts at the north end of 30th Street in Boulder near the First National Bank of Colorado, winds through neighborhoods with live music and entertainment at every corner, and finishes in the University of Colorado's Folsom Field. More than 100,000 spectators watch the festivities from inside the stadium and along the course. Every year, the race makes donations to local charities that provide volunteers to help stage the race. Over the years, beneficiaries have included the Boulder Humane Society, Attention Homes, Younglife, Boulder Optimists, local schools, and church youth groups. The Bolder Boulder is proud to be partnered with the following primary sponsors: Celestial Seasonings, Frontier Airlines, Millennium Hotel, New Balance, Seagate Technology and CarFind USA.

The 26th Bolder Boulder will be held on Memorial Day, May 31, 2004.