Posted: April 30, 2004

Cycling: The Next Wave Of Cycling Coverage Debuts - ARIA Worldwide, Inc., launches ARIA TV Sports

Darien, CT (April 27, 2004) – Mark May 5, 2004 on your calendars for the debut of ARIA TV Sports internet/broadband cycling coverage. Found at www.ariatv.com, ARIA TV Sports, will provide coverage of pro cycling events including the Wachovia USPRO Championship, classic European races like the Tour Mediterranean and Tour of Basque Country, and the T-MOBILE INTERNATIONAL, presented by BMC Software, and the Tour of Connecticut to cycling fans around the globe.

“ARIA TV Sports allows major races to be seen by anyone with broadband access, anytime, anywhere in the world, explains John Eustice, Race Director for Tour of Connecticut, who also serves as ARIA TV Sports’ content and strategic advisor. “It opens up international markets for these races, and represents the most exciting development in the sport in years.”

Along with Eustice, putting practical muscle and know-how behind the programming is Wachovia USPRO Champion and Pro Triathlete Chann McRae, another advisor for the new network.

ARIA TV Sports will offer original content not available on cable or dish networks via streaming video and video on demand in order to provide an archive of content that subscribers may have missed. The service will be launched on May 5, but until then free samples of the Tour Mediterranean 2004 are available at www.ariatv.com. ARIA TV will add additional content to the service on a monthly basis, providing a steady flow of content for subscribers.

“We are very excited about the launch of ARIA TV Sports”, states Michael E. McGuire, Jr., Managing Director of ARIA Worldwide, Inc. “We understand these sports and what people want to see, and it is our mission to make ARIA TV Sports the most comprehensive media portal for them. Through our use of cutting edge technologies we have achieved several major objectives; bringing viewers a viewing experience that is first rate; and protecting the content and managing the rights of content licensors.”

ARIA TV Sports is also the official streaming media partner of the Pro Cycling Tour (PCT) that includes the Wachovia USPRO Championship in Philadelphia, BMC Software NYC Cycling Championship, and the T-MOBILE INTERNATIONAL, presented by BMC Software in San Francisco. In conjunction with ARIA TV Sports the Pro Cycling Tour will launch PCT RacePass, which will give its subscribers access to exciting PCT action in 2004 as well as events from years past, and will include behind-the-scenes programming.

ARIA TV Sports is the presenting sponsor of the 2004 Tour of Connecticut taking place May 16-23. ARIA TV Sports will offer daily post race summaries and in-depth programs on each stage of the Tour of Connecticut.

ARIA TV Sports is powered by ARIASYS Incorporated, both Connecticut-based companies and sponsors of the Tour of Connecticut. ARIASYS, founded in 2000, is a business technology firm committed to solving client challenges by applying flexible, world-class technology to help make companies more agile, efficient and profitable.

Headquartered in Darien, Connecticut, with offices in Moscow, Russia, ARIASYS supports a growing list of small to mid-sized businesses by designing and developing innovative technology solutions, automating processes, converting old back-office systems to new technologies and leveraging business information for employees and management.

The Tour of Connecticut is presented by the North West Connecticut Convention and Visitors Bureau, Land Rover, the Housatonic Valley Sports Organizing Committee, Council of Elected Officials and Economic Development Partnership, and Mavic.

The Tour of Connecticut is produced by Sparta Cycling, New York City. Sparta Cycling, Inc. is one of America’s top cycling event promoters that designs and implements world-class cycling events based on strong community involvement. Sparta properties include the Tour of Connecticut, the Housatonic Valley Classic and the Univest Grand Prix.

For more information, visit: www.ariatv.com.

From SLH Communications