Posted: June 3, 2004

Triathlon: Energy Bar Leader to Match Contribution From Top Team In Training Fundraiser Each Year

Team In Training Coaches Invited to Join PowerBar Team Elite(TM) Athlete Sponsorship Program

BERKELEY, Calif., June 2 /PRNewswire/ -- At the 2004 Suzuki Rock 'n' Roll Marathon in San Diego this weekend, PowerBar Inc. will announce that it has entered into an agreement with The Leukemia & Lymphoma Society to be the exclusive energy bar and gel category sponsor for Team In Training(R) (TNT), the world's largest endurance sports training program. Over the next three years, PowerBar will sponsor a fundraising incentive program and provide nutritional resources to the organization's 30,000 coaches and participants who take part in TNT each year. PowerBar and TNT also will collaborate on advertising campaigns, consumer promotions and educational initiatives in an effort to raise cancer awareness and increase participation in the TNT program.

Founded in 1988, Team In Training provides personalized coaching, training clinics, and the support of a team, to help novice and experienced athletes train for endurance sports events. In exchange, TNT participants raise money towards cures for blood cancers such as leukemia, the number-one disease killer of children under the age of 15, lymphoma and myeloma. Each year, thousands of runners, walkers, cyclists and triathletes participate in the world's major marathons, half marathons, century rides and triathlons to benefit The Leukemia & Lymphoma Society.

To kick off the partnership, PowerBar and Team In Training will be on- course at the Suzuki Rock 'n' Roll Marathon on June 6 with a Mile-12 support and rest station.

"PowerBar is all about helping people meet their athletic goals, whether it's an individual training for their first charity event or an elite athlete competing at the professional level. For us, partnering with Team In Training, the world's largest training program for endurance sports, is a natural fit," said PowerBar Brand Manager Michelle Arnau. "We look forward to providing TNT coaches and participants with PowerBar bars and gels for use in training, competition and recovery and to financially contributing to help find a cure for blood cancers."

"The Society is pleased to bring PowerBar into our Team In Training family," said Dwayne Howell, President and CEO of The Leukemia & Lymphoma Society. "PowerBar will add some 'POW' to our already energized, outstanding group of participants!"

PowerBar will celebrate its Team In Training sponsorship with the following programs:

     PowerBar Donation Match Program
     *  PowerBar will match the contribution, up to $10,000, from the top U.S.
        Team In Training fundraiser each year of the partnership.

     National and Regional Events
     *  PowerBar will help Team In Training grow participant recruitment by
        distributing TNT education materials at PowerBar-sponsored running,
        cycling and triathlon events.

     *  At endurance events such as the Chicago Triathlon, Chicago Marathon,
        and Pacific Grove Triathlon, PowerBar will provide TNT athletes with
        an on-course support station.

     PowerBar Team Elite
     *  Team In Training coaches will be invited to join PowerBar Team Elite,
        the company's 17-year old grassroots athlete sponsorship program
        recognizing individuals and teams who demonstrate and communicate a
        passion and commitment to sport.  Coaches will publicly represent the
        spirit of PowerBar in their communities, helping to educate the public
        about the athletic performance and nutritional benefits of PowerBar
        products.

     Nutritional Resources
     *  PowerBar nutritional energy products will be offered at the training
        programs of the Society's 63 chapters.

     *  A "PowerBar Nutrition Guide" will be distributed to all TNT coaches
        and participants, offering information about PowerBar product usage,
        event preparation tips and nutritional guidelines.

ABOUT POWERBAR
PowerBar Inc. is the creator and leader of the energy bar market. PowerBar proudly fuels world-class athletes including Lance Armstrong, sponsors premier events such as the Boston Marathon and is the Official Nutritional Energy Bar Supplier to the U.S. Olympic Team. Headquartered in Berkeley, Calif., the company's product line includes PowerBar(R) Performance energy bars, PowerBar Harvest(R) energy bars, PowerBar(R) ProteinPlus(TM) protein bars, PowerBar(R) Pria(R) nutritional snack bars, PowerBar(R) Energy Bites(TM), PowerBar(R) PowerGel(R) energy gels, the PowerBar(R) Beverage System, and PowerBar(R) ProteinPlus(TM) Carb Select(TM) and PowerBar(R) Pria(R) Carb Select(TM) bars. For more information visit powerbar.com.

About The Leukemia & Lymphoma Society
The Leukemia & Lymphoma Society(R), headquartered in White Plains, NY, is the world's largest voluntary health organization dedicated to funding blood cancer research and providing education and patient services. The Society's mission is to cure leukemia, lymphoma, Hodgkin's disease and myeloma, and to improve the quality of life of patients and their families. Since its founding in 1949, the Society has invested more than $360 million for research specifically targeting leukemia, lymphoma and myeloma. Last year alone, the Society made more than 441,000 patient contacts through services provided at its home office and by its 63 chapters nationwide. For more information about blood cancer, visit http://www.LLS.org or call the Society's Information Resource Center (IRC), a call center staffed by master's level social workers, nurses and health educators who provide information, support and resources to patients and their families and caregivers. IRC information specialists are available at (800) 955-4572, Monday through Friday, 9 a.m. to 6 p.m. ET.

ABOUT TEAM IN TRAINING
Team In Training is the world's largest endurance sports training program. The program provides training to run or walk a whole or half marathon or participate in a triathlon or century (100-mile) bike ride. Participants raise funds for leukemia, lymphoma and myeloma research and patient services in exchange for training, support, and lodging and airfare to the event of their choice. Since TNT's inception, more than 200,000 participants have raised more than $470 million.