Posted: June 9, 2004

Athletics: Redesigned USATF Web site features all-new online store

INDIANAPOLIS – USA Track & Field has unveiled a new-look Web site highlighting the updated brand, image and look of the organization, at www.usatf.org. Foremost among the new features of the site is an improved and expanded online store.

Sporting a completely redesigned home page with new and exciting imagery that reflects the many constituencies of track & field, race walking and long-distance running, the redesigned Web site was unveiled in late May to coincide with the invitational meets on USATF’s Golden Spike Tour. The Tour began May 22 with the Home Depot Invitational and continues at the Nike Prefontaine Classic June 19, the final Golden Spike Tour meet before the U.S. Olympic Track & Field Trials July 9-18 in Sacramento, Calif.

The new look adds visual appeal to a web site that has always been content-rich. Most appealing to visitors may be the new online store at http://www.usatf.org/store/. USATF is now offering scores of new products never before available to the public, including Nike Dri-Fit apparel, Team USA gear featuring the distinctive USA Track & Field National Team Mark found on Team USA uniforms, hats, shirts, tights, sweat shirts, wind suits and discounted gear. All USATF members enjoy a 10 percent discount on all purchases. USATF prefers VISA.

The extensive content of the web site – ranging from press releases to athlete bios, an online calendar, membership sign-up, a “members-only” section, and links to USATF’s committees including long-distance running and race walk – has made www.usatf.org one of the most useful informational tools in international track & field.

Currently featured at www.usatf.org are Olympic Trials entries and qualifying status for athletes seeking entry into the Trials. USATF posts live results, news stories and photos from each stop on the Golden Spike Tour, and will expand that coverage for the Olympic Trials.

Beginning June 28, USATF will count down the Top 25 Moments of the last 25 years in track & field. The top 25 list is derived in part from fan voting at www.usatf.org

For more information about USATF, visit www.usatf.org.