Posted: June 21, 2004

Triathlon: Life Time Fitness Produces Ultimate Healthy-Way-Of-Life Event

Company Aims to Host One of the World's Premier Endurance Sporting Events; Delivers Largest Cash Purse in History of Triathlon, Same-Day National TV Coverage

EDEN PRAIRIE, Minn. (June 18, 2004) - Minneapolis-based Life Time Fitness will produce and host the internationally renown, third-annual Life Time Fitness Triathlon on July 17 in Minneapolis.

The Company owns and operates 34 sports, professional fitness, family recreation and resort/spa centers in eight states and has plans to open five more this year. It also has formulated and developed a line of nutritional products, and launched the award-winning national health and fitness magazine, Experience Life.

Built upon the company's healthy-way-of-life philosophy, the Life Time Fitness Triathlon airs nationally on NBC-TV in a same-day broadcast and offers the largest cash prize in the history of the sport - $500,000 - creating fierce competition among the world's top professional athletes (many of whom will go on to compete in the summer Olympic Games just five weeks later).

Bahram Akradi, founder, CEO and president of Life Time Fitness, says the growth in the sport aligns with the debut of Triathlon at the Olympics in 2000 and the excitement surrounding this year's upcoming Olympic Triathlon in Athens. "We've elevated the sport of triathlon to a new level," Akradi says. "We believe that Triathlon represents the ultimate in healthy-way-of-life sports and we have undertaken a mission to dramatically raise its visibility. Simply put, our goal is to produce one of the world's premier, one-day endurance sporting events."

In addition to its record-setting cash purse, Life Time Fitness Triathlon has introduced a unique timing format that allows the female and male professional triathletes to compete head-to-head for the event's first place prize of $250,000.

"By establishing a level playing field among the competing professionals, we also have dramatically increased the excitement of the sport," Akradi says. "We have witnessed exciting race finishes with as little as 15 seconds separating the top female and male participants and we expect this year to be no exception."

Approximately 2,500 amateur triathletes and 44 professionals from around the world are expected to converge on the Twin Cities of Minneapolis and St. Paul once again this year for the Life Time Fitness Triathlon, recently named Competitor Magazine's '2003 Event of the Year.'

About Life Time Fitness, Inc.
Life Time Fitness is a national health and fitness company. As of June 4, 2004, the Company operated 34 centers in eight states, including Arizona, Illinois, Indiana, Michigan, Minnesota, Ohio, Texas and Virginia. The Company has set the industry standard in providing consumers with category-redefining all-in-one sports, professional fitness, family recreation and resort/spa centers, nutritional products and supplements, the award-winning healthy lifestyle magazine, Experience Life, world-class athletic events, full-service spas, cafés, personal training consultation, health and nutrition education, and corporate wellness programs. Life Time Fitness is headquartered in Eden Prairie, Minnesota (www.lifetimefitness.com).