Posted: July 8, 2004

Triathlon: Peter Reid Racing Ironman Germany This Weekend

Just about the only elements missing from Sunday’s Ironman Germany’s start list are palm trees, lava fields and trade winds. Peter Reid tops the list of international entries that includes Tim DeBoom, Cam Brown, Rutger Beke. Despite these marquee names, the race favorites are all German including defending Champion, Stefan Holzner, Thomas Hellriegel, Jurgen Zack and Normann Stadler. This race has been dominated by Germen men and has never been won by a non-European. Click to www.ironmanlive.com for live race coverage beginning 1am EST on Sunday. Browse www.petereid.com for complimentary pre-race and same-day coverage.

Notes from PeteReid.com – The site will feature photos and an up-close look at Peter’s new Specialized Transition frame that is being unveiled Saturday in Frankfurt. Peter is auctioning off his Ironman Germany race singlet (new design!) to benefit the Canadian Cancer Society. Bidding for the singlet is being conducted on the site.

Reid Expands Relationship With Powerbar

Part of the PowerBar family for 10 years, three-time Ironman World Champion, Peter Reid, recently expanded his PowerBar relationship to include the PowerBar® Beverage System. . "When I first started with PowerBar there were probably just two flavors of bars," said Reid. "What a luxury to grow with the company from bars to gels and now to the PowerBar Beverage System."

PowerBar Beverage System including Endurance and Recovery sports drinks drinks are designed to improve performance by extending endurance and speeding recovery with a great taste that you do not have to dilute. The PowerBar Beverage System is now on sale exclusively in the sports retail channel via local and internet running, cycling, outdoor and multi-sport stores. The drinks are designed to provide hydration and energy for athletes who participate in high-intensity, short duration activities or moderate intensity, longer duration exercise and seek fast recovery post-workout. PowerBar's energy and recovery drinks have been road-tested by elite athletes and are formulated with only the essential ingredients needed for optimal performance. Peter will be featured in PowerBar's upcoming national print campaign for the PowerBar Beverage System.

"Now everyone knows what's in my water bottles," said Reid. "Nutrition is important and complicated. PowerBar's Beverage System removes the complication - now I can get everything I need under one brand."

“The PowerBar Beverage System was specifically designed for endurance athletes like Peter Reid,” said PowerBar’s Michelle Arnau. “Peter’s been training and competing with our bars and gels for years, and we’re thrilled to now also be his go-to energy source for liquid fuel.”

From PCHSports.