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Posted: September 3, 2004

Athletics: Nike Announces Liz Phair as Post-Race Performer for Inaugural Nike 26.2 Marathon

Runners to Receive Tiffany & Co. Necklace at Finish Line

SAN FRANCISCO, Sep 2, 2004 /PRNewswire-FirstCall via COMTEX/ -- The thousands of runners participating in the inaugural Nike 26.2 Marathon and Half Marathon for women may race a little more quickly knowing they have a Tiffany & Co. finisher necklace awaiting them at the finish line as well as a post-marathon concert with Liz Phair. It is the first time Tiffany & Co. has designed a commemorative necklace for a marathon.

Still open for registration at www.nikemarathon.com, the Nike 26.2 Marathon and Half Marathon for women will take place in San Francisco on Sunday, October 24 and is expected to raise millions of dollars for The Leukemia & Lymphoma Society. The Nike 26.2 is inspired by the 20th anniversary of Joan Benoit Samuelson's historic win in 1984 in Los Angeles. Benoit Samuelson is serving as race ambassador and will participate in the marathon. This race will be an annual event and is the first Nike marathon in the United States for women runners and walkers of all ages.

"As if there weren't enough reasons to do the Nike 26.2 with it being in beautiful San Francisco and benefiting the Leukemia & Lymphoma Society, we thought we'd add a few more incentives to really make the event unique," said, Kellie Leonard of Nike. "Liz Phair is an exciting addition to the activities surrounding the Nike 26.2 race weekend and runners will really be in the mood to celebrate their race finish at her concert."

"We also all knew that a little blue box from Tiffany's would create some excitement and probably help improve everyone's time as they race to the finish line to get their commemorative Nike 26.2 necklace," said Leonard.

The Nike 26.2 will be a weekend-long celebration. Events and activities include a race Expotique at Union Square featuring fitness consultations and demonstrations, Macy's fashion shows and complimentary spa services open to both registered runners and the general public.

Both the marathon and half marathon will start and finish on the Great Highway outside Golden Gate Park and will run through the city of San Francisco ending along Ocean Beach, allowing runners and walkers to enjoy both the city and the coast line during the race. Running legend Joan Benoit Samuelson and CSI: Miami actress Emily Procter will serve as ambassadors for the Nike 26.2 Marathon. Race sponsors include Jamba Juice, Macy's, PowerBar and The Beach Chalet/The Park Chalet.

About Nike

Nike, Inc. based in Beaverton, Oregon is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Bauer NIKE Hockey Inc., a leading designer and distributor of hockey equipment; Cole Haan(R), which designs, markets, and distributes fine dress and casual shoes and accessories; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories.

About Tiffany & Co.

Tiffany & Co. operates jewelry and specialty retail stores and manufactures products through its subsidiary corporations. Its principal subsidiary is Tiffany and Company ("Tiffany"). Founded in 1837, Tiffany now operates more than 140 Tiffany & Co. retail stores and boutiques in the Americas, Asia-Pacific and Europe and engages in direct selling through Internet, catalog and business gift operations. The Company's Specialty Retail operations include consolidated results from retail ventures operated by subsidiaries other than Tiffany under separate trademarks or trade names. Worldwide sales were $2.0 billion in 2003.

About The Leukemia & Lymphoma Society

The Leukemia & Lymphoma Society(R), headquartered in White Plains, NY, is the world's largest voluntary health organization dedicated to funding blood cancer research and providing education and patient services. The Society's mission is to cure leukemia, lymphoma, Hodgkin's disease and myeloma, and to improve the quality of life of patients and their families. Since its founding in 1949, the Society has provided more than $360 million for research specifically targeting leukemia, lymphoma and myeloma. Last year alone, the Society made more than 441,000 patient contacts through services provided at its home office and by its 63 chapters nationwide.

The race website is at: www.nikemarathon.com.


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