Posted: September 17, 2004

Triathlon:Two CEO Challenge Events In The USA In 2005

Ironman Motivations is pleased to announce that, for the first time, there will be two CEO Ironman Challenge programs in the USA in 2005! Due to overwhelming demand for a CEO Ironman Challenge in the Western USA, an event has been added to Ironman Coeur d’Alene in late June 2005.

This new event in Coeur d’Alene will be in addition to the extremely popular CEO Ironman Challenge at Ironman USA Lake Placid in late July, now entering its fifth year.

The CEO Ironman Challenge is a program specially designed for company CEO’s and President’s who are able to combine running their companies with training for an Ironman, and in many cases, looking after the needs of their families. The program includes the opportunity to compete with other CEO’s who have similar interests and challenges, full VIP service for the competitor and guests, the elimination of line-ups and hassles, receiving all the benefits accorded the Pro athletes, and positive publicity for corporations and their CEO’s.

Up to five CEO’s from each of the two USA CEO Challenges will have the chance to qualify for the CEO Ironman Challenge program at the Hawaii Ironman World Championship in October 2005. Here they will meet up to five CEO’s from the CEO Challenge in Austria and have the opportunity to compete for the title of ‘fittest CEO in the World’!

Here are the details on the two USA CEO Ironman Challenge programs:

CEO Challenge – Coeur d’Alene, June 23 – 27, 2005

· An incredible venue in a town that is quickly falling in love with Ironman

· Perhaps the most fan friendly of all Ironman races, featuring a 2-loop swim, bike course that passes the transition area four times, and run course that allows spectators to see you no less than five times before finishing in downtown Coeur d’Alene

· Lots for families to do, including swimming, boating, hiking, water parks, and golf at the amazing Coeur d’Alene Country Club, featuring the world-famous floating green

· Program includes five nights accommodation at the luxurious Coeur d’Alene Resort (www.cdaresort.com)

o The Ironman Village, Banquets, race start, transition, and finish all take place on Resort property, or steps away – everything is right out the door

o Spectacular setting on the shore of one of America’s most beautiful lakes

CEO Challenge – Lake Placid, July 21 – 25, 2004

· Now entering its 7th year, Ironman USA Lake Placid is one of the most popular Ironman events in the world

· The swim takes place in the crystal clear waters of Mirror Lake, the bike course tours the Adirondack Mountains, and the race finishes on the 1980 Olympic Speed Skating Oval

· Great for families, with activities such as a kids Splash ‘n Dash race, wheeled bobsled rides, a gondola ride up Whiteface Mountain, boat cruise on Lake Placid, and much more

· Program includes five nights accommodation at the new Whiteface Lodge (www.thewhitefacelodge.com)

o This incredible lodge combines luxurious warmth with the historical detail of the Great Camps of the Adirondacks

o All rooms are lavishly appointed ‘Adirondack style’ suites, complete with a full kitchen, LCD home theatre, gas fireplace, and are totally sound proof

o Lodge amenities include a combination indoor / outdoor pool, a year round skating rink, an in-house theatre, bowling alley, state of the art fitness center, bistro and lounge, luxury spa facility, personalized concierge service, and tennis center

· The Lodge has dedicated transportation for CEO Competitors and their families to take you into the village of Lake Placid whenever you need to go, and to get you to all important race related functions.

Both CEO Ironman Challenge Programs include the following benefits:

Up to five CEO's will earn the right to compete in the 2005 Hawaii Ironman World Championship**, with one slot for the top male under 40, one for the 40 – 49 age group, one for males 50 and over, one for female, and one to the next fastest finisher
Entry into Ironman Coeur d’Alene or Ironman USA Lake Placid triathlon
Hosts that take care of every conceivable detail for CEO’s and their guests all week
A CEO Challenge customized Stealth full-sleeve Ironman Wetsuit for each participant
Customized Sugoi race uniform, company logo’d racing hat, and casual apparel for each participant
Private reception and dinner for CEO and a guest with leading Pro Athletes and Ironman Executives, hosted by one of the legends of the sport
Joining us in the past have been Ironman World Champions Paula Newby-Fraser, Lori Bowden, Heather Fuhr, and Greg Welch
Two complete VIP passes for CEO and a guest, including full race day VIP access with reserved seating and all food and drinks provided (additional VIP passes are available at a nominal fee)
Personal 'front of the line’ athlete check in with the Pros
Bike rack location and athlete numbers with the Pros
The opportunity for a guest to put the medal on the CEO as you come across the finish line
A private 'day-after' CEO Awards brunch, with awards and prizes
Private VIP check-in for CEO’s and guests
VIP bags that contain free products from Ironman sponsors, other CEO competitor companies, and passes to all private functions
Front of the stage seating for CEO and guests at the Pre-Race and Awards Banquets, including CEO receptions before each
Q&A breakfast with Roch Frey and Paul Huddle of Multisports.com (answers to all your questions, including last minute preparations, mental preparation, what to pack in your race bags, etc.)
Private massage therapists for CEO's pre- and post-race
Inside-Out Sports will unpack each CEO’s bike, tune it 'race ready', and pack it away after the race
CEO Challenge Finisher clothing
Complete package of race photos for each CEO, mounted on a CEO Challenge plaque
A portion of the entry fee is allocated to support charities (in the past the CEO Challenge has contributed to the Challenged Athletes Foundation, ITP Foundation, and Team in Training)
Positive media publicity for CEO's and their companies
An official Program listing all competitors (including a personal bio, company profile and logo) that will be distributed to the media and fans
CEO bio's, logos, and company links on the CEO Challenge web site
Rights to use the "CEO Ironman Challenge" logo in advertising and printed materials
Opportunity to trade experiences and network with CEO’s from across North America that juggle running companies with training and family
Opportunity to personally get to know the Ironman North America management team, and see how the race is run ‘from the inside’
Optional 24-week training schedule from Multisports.com (the worldwide leaders in Ironman training), geared to the time-constrained executive, with a private CEO forum on their website, at a discount to the regular price
Optional Kid’s Program, including multi-sport camps, triathlon training programs for teenagers, and fit-play for young children, at a discount to the regular price

Qualification
To be eligible for the CEO Ironman Challenge, you must be a CEO, President, or Chief Officer of a company that has gross sales revenue in excess of $5 Million per year ($2.5 million for female CEO’s).

Cost
The cost for the complete program, including all accommodation and benefits outlined above, is $6,250.

Questions?
More information can be found at www.ceochallenges.com, or by contacting Ted Kennedy, President of Ironman Motivations, at 303-442-9097 x 23, or Ted@ironmanusa.com

How to Enter
Complete the appropriate CEO Ironman Challenge entry form (available at www.ceochallenges.com), and send, along with a check (made out to Ironman Motivations) for $6,250 to:

Tom Ziebart
CEO Ironman Challenge
1006 Hamlin Ave
Howey in the Hills, FL 34737

Participant Feedback
"Ted, you did an excellent job hosting this event. I will remember it for the rest of my life. In fact, your face is a permanent fixture in my memory as I crossed the finish line and you gave me the finisher medal. Thank you."
“The friendships I have developed as a result of the program are priceless”
"It was great to finish to find my family well cared for throughout the day"
"Outstanding attention to detail…Media attention was great"
"We were treated like the pros! You made the race experience easy and fun"
"Roch and Huddle were great… I cannot explain how comfortable they made me feel prior to the race. Their sense of humour was excellent."
"Exceeded my expectations, and the expectations were high."
"Ted, you and your team did a super job putting this together and I think we have all grown by the experience. It was nice to have a race within a race and I think we all felt close and helped each other a tremendous amount. "
"Words truly can not explain this awesome experience"
"If I had to try and organize everything (for the race) on my own there is no question I would not have had the time or inclination to participate"
"Family management is a big issue among many triathletes with families - my family was much happier this year than in the past, and this made all the difference"
"It was done first class! I enjoyed it all!"
“The CEO Challenge was one of the most incredible experiences of my life. Hanging with the Pros and being cheered on by you and the Multisports.com people into the late hours of the night made me feel so special…Wow, what can I say? It all went so smoothly – a well oiled machine”

** Number of CEO slots for the Hawaii Ironman World Championship depends on the number of CEO’s entered in each of the CEO Ironman Challenge programs, as follows:

1 to 5 participants – 1 slot 
5 – 10 participants – 2 slots 
11 – 15 participants – 3 slots 
16 – 20 participants – 4 slots 
Over 20 participants – 5 slots (max. 30 participants)
 
Ted Kennedy
Ironman North America
Ironman Motivations (CEO Challenge)
Ted@ironmanusa.com 
4999 Pearl East Circle, Ste. 301
Boulder, CO 80301
Ph. 888.280.9097 x 23
Local 303.442.9097 x 23
Fax 303.449.4487
www.ironmannorthamerica.com
www.ceochallenges.com