Posted: February 17, 2005

Triathlon: Ironman North America and Cervélo join forces to bring new events to the Ironman Experience

BOULDER, Colo. February 17, 2005 - - Ironman North America is pleased to announce that Cervélo Cycles will be the official bike of Ironman North America’s events for the next three years, commencing spring 2005.

“We are very excited about partnering with Cervélo, the world's premier triathlon bike manufacturer,” said Graham Fraser, President, Ironman North America. We are always looking for new ways to make the Ironman Experience special and with Cervélo as our partner we look forward to creating something truly unique.”

“Ironman events represent the pinnacle of triathlon and it is where we find our most demanding customers,” said Gerard Vroomen, co-founder Cervelo Cycles Inc. “Working with Ironman North America we will be in constant contact with our customers, our most important audience, and at the same time offer will be offering them new opportunities, including test rides, tech talks, contests and special offers.”

For more information on Ironman North America events, visit www.ironmannorthamerica.com.

About Cervélo Cycles

Phil White and Gérard Vroomen founded Cervélo Cycles in 1995 when their design for a new time trial bicycle, built at the request of a professional cyclist, failed to garner interest from traditional cycle manufacturers. Today, Cervélo Cycles is the largest time trial bike manufacturer in the world. This Canadian company is internationally recognized as one of the most innovative and fastest growing bike manufacturers the sport has seen in years.

Cervélo have a major partnership agreement with the successful Team CSC. According to Bjarne Riis, Team CSC Manager and the 1996 winner of the Tour de France, “Every little edge I can find for my team can prove to be the deciding factor. That’s why we’re on Cervélo.” Team CSC currently ranks first in the early 2005 UCI team standings. Based in Toronto, Cervélo products are available internationally. Please visit www.cervelo.com for further information.