Posted: March 23, 2005

Sports Nutrition: Gatorade Introduces Specialized Sports Drink for Athletes' Longer, More Intense Workouts

Gatorade Endurance Formula is a new specialized sports drink from Gatorade for athletes during their longer and more intense occasions when fluid and electrolyte losses can be very significant. Gatorade Endurance Formula is now available nationwide in three ready-to-drink flavors and instant mix.

After extensive research, scientists at the Gatorade Sports Science Institute have developed Gatorade Endurance Formula(TM) - a specialized sports drink with a unique blend of electrolytes designed to meet the needs of athletes during their longer, more intense workouts and competitions when fluid and electrolyte losses become substantial.

Gatorade Endurance Formula contains a specialized five electrolyte blend, including nearly twice the sodium (200 mg) and three times the potassium (90 mg) of Gatorade(R) Thirst Quencher, as well as chloride, calcium and magnesium. This specialized formula will help to more fully replace the fluids and electrolytes lost in sweat during longer, more intense workouts and competitions such as two-a-day football practices, an all-day soccer tournament, or training for and competing in a marathon or triathlon. Like Gatorade Thirst Quencher, Gatorade Endurance Formula contains a scientifically balanced 6% carbohydrate blend that helps speed fluid back into the body and fuel working muscles.

"We know through extensive research that athletes have different needs during different athletic situations. During longer, more intense occasions, fluid and electrolyte losses can become significant, and that calls for a unique hydration solution," said Bob Murray, Ph.D., director of the Gatorade Sports Science Institute. "The introduction of Gatorade Endurance Formula is a step forward in meeting the needs of these athletes when they need it most - - over the long haul -- to help more closely match what they lose in sweat, improving overall hydration and helping sustain performance."

Gatorade Endurance Formula is nationally available in a 34 oz bottle at grocery, convenience and mass merchants nationwide in three flavors including Lemon-Lime, Fruit Punch and Orange. Gatorade Endurance Formula is also available in a 50.2 oz instant mix container (makes 88 eight-ounce servings) in Lemon-Lime at select athletic specialty stores around the country. Both sizes are available to purchase online at www.gatorade.com.. Athletes who are interested in learning more about Gatorade Endurance Formula can visit www.gatorade.com.

Gatorade(R) Thirst Quencher, the nation's leading sports drink, is backed by 35 years of research. Gatorade is scientifically formulated and athletically proven to quench thirst, replace fluids and electrolytes and provide carbohydrate energy to enhance athletic performance. Gatorade is the official sports drink of the NFL, NBA, WNBA, AVP, Major League Baseball, Major League Soccer, Major League Lacrosse and numerous professional, collegiate and amateur teams and events throughout the world. Gatorade is manufactured by PepsiCo Beverages and Foods, a division of PepsiCo. For more information, visit www.gatorade.com.

SOURCE Gatorade