Posted: August 13, 2005

Athletics: The New Las Vegas Marathon To Host CEO Marathon Competition

BOULDER, CO – In a quest to create a new venue for men and women who have climbed to the top of the corporate ladder, CEO Challenge LLC announced today that the New Las Vegas Marathon will be the first marathon in the world to host a CEO Marathon competition.

A CEO Marathon event will be run in conjunction with the New Las Vegas Marathon on December 4, 2005, on a marathon course that, for the first time, will run the world famous Las Vegas Strip. The race will start and finish at the Mandalay Bay Resort and Convention Center, and the Four Seasons Hotel (which is attached to Mandalay Bay) will serve as the CEO Marathon host hotel.

The CEO Marathon Competition will be open to any CEO or Company President (min. annual gross revenue of $5 million US), with awards to the top three in four categories: Female, Male over 50, 40 – 49, and under 40. The top finishers will be ranked vs. other CEOs racing at subsequent CEO Marathon events throughout the world.

The CEO Marathon program is designed as a ‘competition within the competition’ for CEOs and Company Presidents, and includes first class accommodation, on-site coaching, VIP passes to all events, the opportunity to interact with fellow CEO marathon runners, and race day hospitality for families and guests of competing CEOs. The program is similar to the very popular CEO Ironman Challenge events that have been offered for the previous five years.

Some of the major benefits associated with the CEO Marathon Competition include:

* Guaranteed entry to the New Las Vegas Marathon, even if closed to general entry.
* Two nights luxury accommodations at the Four Seasons Hotel Las Vegas, right at the race start / finish line
* With just 424 guest rooms and suites – all on the 35th to 39th floors of the tower – you can be guaranteed an intimate atmosphere and attentive personal service. The Hotel is the centerpiece of the Mandalay Bay Resort & Casino
* Private race kit pick-up, and front of the line access to all events
* CEO Marathon racing uniform and casual clothing
* Invitation to an exclusive CEO Marathon reception and dinner on Friday night – meet your competition, the race organizers, and some of the top marathon runners in the world
* Guided Sat morning pre-race warm-up, racing tips, and Q&A by one of the ‘Devine All Stars’ of world renowned runners
* VIP Finishing stand credentials for families of CEO competitors
* VIP tent admittance (food, drinks, comfortable surroundings) for CEO athlete and families / guests on race day
* VIP passes to the Post Marathon Concert, featuring a major headliner (to be announced)
* Charity contribution on behalf of CEO competitors to the Prostate Cancer Foundation
* Biography (with company logo and link) on each competitor on the www.ceomarathonchallenge.com web site, and in an official printed program distributed to CEOs and the media on site
* Positive PR for the CEO competitors and their companies
* Use of the CEO Marathon logo in marketing materials

The CEO Marathon program will run from Friday, December 2 to Sunday, December 4, 2005, and the all inclusive cost will be $2,000 US. To enter, download an application at www.ceomarathonchallenge.com, and send with payment to the address on the form. Entry closes November 11, 2005.

About the CEO Marathon Competition:

A first class program designed for CEOs and Company Presidents who run marathons (26.2 miles) that emphasizes camaraderie, friendly competition, and an ‘inside the ropes’ experience for the CEO and his / her family or guests. The program will be offered at many of the major marathon races in the world, with some of these being designated as Regional CEO Marathon championships. The top CEOs will be world ranked, and invited to an exclusive training camp each fall.

More information can be found at www.ceochallenges.com, and via Ted Kennedy at Ted@ceochallenges.com or 720-222-3043.

About the New Las Vegas Marathon:

Race history will be made on December 4, 2005 when the New Las Vegas Marathon will become the first race to run the world famous Las Vegas Strip and through the Fremont Street Experience on a flat loop course entirely within city limits. With a 15,000 participant cap, the New Las Vegas Marathon is certain to sell-out in record time.

More information can be found at www.lvmarathon.com.