Posted: August 22, 2005

Athletics: New Denver Marathon™ with a Boston Accent - Boston Marathon Race Director Dave McGillivray to Direct Event

DENVER - (August 19, 2005) - Run Denver, LLC, the Official Management Company of the new Denver Marathon™, has named BAA Boston Marathon Race Director Dave McGillivray as its Race Director. McGillivray, world renowned for directing sporting events from Maine to Florida is known for his operational expertise, attention to detail and creativity. McGillivray has been directing the prestigious Boston Marathon for the past 18 years. He will be leading an all-star management team to build an outstanding race in Denver that establishes a legacy of economic and social vitality for the metro Denver area.

"Even in these early stages, I am overwhelmed by the collaborative effort of the City and its various agencies. It's a personal thrill for me to direct a marathon in Colorado, a state with incredible scenery that provided me with wonderful memories as I ran through it as part of my solo cross country run in 1978, and then again in 2004 as part of a relay team," said McGillivray. "We plan to create a spectacular race for the runners and their families...one that will become an annual tradition."

The inaugural race is scheduled for October 15, 2006 and will offer runners the opportunity to participate in a Marathon, Half-Marathon or a 4-person Marathon Relay. The Denver Marathon course will start and finish in the downtown area and run through Denver's most-scenic parks creating a community-wide festival atmosphere.

"We are very proud and honored to welcome Dave McGillivray to our team to firmly establish a major marathon in Denver", said Anton Villatoro, President of Run Denver, LLC, former Olympic and Professional Cyclist alongside U.S. Postal Service teammate Lance Armstrong and a University of Colorado graduate.

"Denver has so much to offer," added Villatoro. "With the management team we currently have in place, I believe the City will be the true winner of this race."

About Run Denver, LLC
Run Denver, LLC is the Official Management Company of the new Marathon™, and is a wholly owned subsidiary of Experience Sports, LLC - a Boston-based Sports Marketing and Management Company. Experience Sports, LLC acquired the exclusive marketing, media and production rights to the Denver Marathon™ in January 2005 and established Run Denver, LLC to develop an annual marathon and half-marathon distance running event that will bring great economic and social vitality to the metro Denver area, business opportunity to corporate sponsors and a world-class running experience to the Denver community. For more information, please visit:DenverMarathon.org.

About Dave McGillivray
Dave McGillivray is President and Founder of Dave McGillivray Sports Enterprises, Inc. - "DMSE" (DMSEsports.com), founded in 1981, is an event management company specializing in creating, marketing and producing mass participatory athletic events throughout the U.S. and abroad. McGillivray has received Competitor magazine's Lifetime Achievement Award for his more than 20 years of service to the sport of road racing and triathlons, and he has earned the title of Race Director of the Year, awarded by the running industry's Road Race Management, Inc. In April 2004, McGillivray also directed the U.S. Women's Olympic Marathon Trials in St. Louis and in February 2005, he was inducted into the Running USA Hall of Champions.

Contact: Linda Fechter, DMSE, Inc. (781) 383-2268