Posted: August 24, 2005

Triathlon: All Women’s Event-Based Brand, Iron Girl, Reaches Out To New Event Partners

In 2004, World Triathlon Corporation (WTC), the owners of the Ironman brand, launched an all women’s event-based brand called Iron Girl. The brand name once known for its fashionable multisport apparel line was repositioned as a new brand to support women’s active lifestyles and address women’s fitness needs. Following three strong events that exceeded expectations, Iron Girl is expanding its reach through event-licensed agreements.

The first triathlon event on the 2006 race calendar will be the Iron Girl Columbia Women’s Triathlon in Ellicott City, MD. Produced and directed by The Columbia Triathlon Association Inc., a 501c-3 non-profit organization, the event will feature a 1K swim, 30K bike and 5K run. Participants will race through beautiful Centennial Park bordering the community of Columbia and the surrounding rolling farmlands. Unique features include several categories for women to participate and compete in including: professional, age group, physically challenged, relay and corporate relay categories.

"The Columbia Triathlon is proud and honored to be chosen to host the first Iron Girl triathlon event. We look forward to making this event the most memorable women’s-only triathlon in history. The not-for-profit Columbia Triathlon Association, Inc. will include a variety of spectator amenities in a beautiful setting. Our team defines winning as commitment, dedication, perseverance and finishing," says Robert Vigorito, president and race director of The Columbia Triathlon Association, Inc.

In 2006, the Iron Girl Event Series will grow to include eight events nationally. Iron Girl events will be better able to motivate women of all fitness levels with events in multisport and running of various distances.

Each year, more women are adjusting their lifestyles to become active and goal- oriented. Event organizers are recognizing the potential of women’s-only events and this has contributed to Iron Girl’s growth and popularity throughout the last year. Additionally, the Iron Girl team continues striving to create special experiences for its participants such as Mother/Daughter categories, allowing baby joggers to encourage new Moms’ participation and race shirts sized just for women. The Iron Girl brand attributes set it apart from other brands or sporting events in the marketplace.

“The Iron Girl events series continues to grow each year as we focus on building an enduring relationship with women through premier events that are more than just a race but rather an event that celebrates each participant’s personal victory,” says Judy Molnar, vice president of Iron Girl.

In recent months, Iron Girl extended its full brand portfolio, to include licensed accessories and apparel.

To learn more about Iron Girl, visit IronGirl.com or contact Blair LaHaye at blair@irongirl.com or 727-942 -4767 x207.