Posted: September 2, 2005

Athletics: Jeff Galloway Endorses Javette(R) for Better Race Times

Running Expert Deems Single-Serving Gourmet Coffee Concentrate an Ideal Training Supplement

ATLANTA, GA -- (MARKET WIRE) -- 09/01/2005 -- Javette®, the first single serving gourmet coffee concentrate, today announced that renowned running expert and marathon trainer, Jeff Galloway, has given it full recommendation as an excellent source of caffeine to enhance exercise and athletic training programs. Galloway will work with Javette Founder Candy Palmer-Steele to educate athletes on the safe and effective use of caffeine for athletic conditioning.

Recent studies tout the benefits of caffeine for improving race times and increasing endurance. Galloway agrees and chooses Javette for its robust taste and convenient, compact packaging.

"Caffeine is scientifically proven to enhance performance during exercise, especially in running," said Galloway, a former U.S. Olympian. "I drink coffee every day and fully understand its benefits. Javette provides just the right amount of caffeine in a tasty and convenient way."

Experts say athletes rely on caffeine to stimulate the central nervous system and improve muscle performance while decreasing the perception of fatigue. In addition, caffeine speeds up fat metabolism and slows down glycogen use. Professionals advise no more than 6 mg of caffeine per 1 kg of body weight.

Look for Jeff Galloway and Javette at the following upcoming events:

-- Kaiser Permanente Corporate Run/Walk, Sept. 15 (Atlanta, GA)
-- Jeff Galloway Training Program Kick-off & Running School, Sept. 17
(Tuscon, AZ), and Sept. 18 (Phoenix, AZ)
-- Jeff Galloway Running School, Sept. 25-26 (Salem, OR)
-- Chicago Marathon, Oct. 7-8 (Chicago, IL)

For a complete list of events, please visit www.jeffgalloway.com

"Jeff's enthusiasm surrounding Javette has been contagious among the athletic community," said Palmer-Steele, a healthcare professional and avid runner. "As an accomplished athlete and highly respected expert on training techniques and nutrition, Jeff knows what it takes to be successful. Athletes everywhere take his advice very seriously. We are pleased that Javette has become an integral part of their training and racing regimens."

About Javette
Javette is .25 ounces of concentrated gourmet coffee packaged in a single-serving portion control, pressure-resistant packet. It is made of 100 percent Arabica coffee and when mixed with hot water, makes a delicious cup of coffee. Founded by Atlanta healthcare professional Candy Palmer-Steele, Javette is designed for the busy professional, parent, student or athlete. The easy-pour package creates less mess and can be transported anywhere. Javette is available in boxes of 20 at www.javette.com.

About Jeff Galloway
Atlanta-based Jeff Galloway is the author of the top-selling books "Galloway's Book on Running, Running--Getting Started" and "Marathon: You Can Do It!" He is a highly sought speaker and travels internationally to lead seminars and training sessions on running. Galloway is a regular columnist for Runner's World magazine.