Posted: September 13, 2005

Athletics: Gleukos named Official Sports Performance Beverage of USA Track & Field

INDIANAPOLIS - In a partnership that will make USATF part of a major new product launch, USA Track & Field on Monday announced Gleukos Performance Beverages as its Official Sports Performance Beverage. Gleukos joins a family of USATF national sponsors that includes Nike, Visa, The Hershey Company and 24-Hour Fitness.

USATF's logo will appear on thousands of single-serving packages of Gleukos Performance Beverages to be sold exclusively through participating 7-Eleven® stores nationwide.

As part of the partnership, which extends through the end of 2010, Gleukos will be the presenting sponsor of the USA Cross Country Championships, providing support that will enable the Championships to be televised. Gleukos also will be a sponsor of the USATF Annual Meeting and provide product to select USATF events, among other support.

"Gleukos is an innovative, athlete-focused company that USA Track & Field is proud to call a partner," said USATF CEO Craig Masback. "Gleukos has worked with some of our leading athletes to develop its products and has shown great creativity in incorporating USATF into its strategic plan. We are especially excited that, thanks to this partnership, our cross country championships will be broadcast to a national audience."

"There is no better organization to represent our brand than the USATF," said Gleukos Founder and Chairman Mark Jenson. "Years ago when we were developing this product, we wanted to create a beverage that provided the exact needs of elite runners and high performance athletes but could also be available to the masses. It is only fitting that U.S. athletes will have the first opportunity to showcase what Gleukos can do for human performance."

Based in Portland, Ore., Gleukos formulates and sells scientifically based beverages and nutritional products that assimilate into the human body's blood stream quicker than any other form of carbohydrate available.

By delivering energy to athletes via "pure," easily processed glucose form, Gleukos beverages are designed to provide athletes with energy that is immediately available for use by the human body. Gleukos launched its line of products in August, and will introduce new flavors to the national marketplace every two months. It is the only sports drink to come in a unique pouch form, and with a spill-proof, leak- roof valve, and a hydration tube accessory that enables easy consumption.

USA Track & Field is the National Governing Body of track & field, long distance running and race walking. USATF encompasses the world's oldest organized sports, the most-watched events of Olympic broadcasts, the #1 high school and junior high school participatory sport and more than 30 million adult runners in the United States. For more information on USATF, visit www.usatf.org.

For more information on Gleukos, visit www.Gleukos.com.