Posted: November 1, 2005

Business of Sport: Runner's World Named to Ad Age's Magazine A-List

RW - #7 overall - is the only sports title selected to list topped by People

NEW YORK - (October 25, 2005) - Runner's World magazine last week was one of only 10 magazines selected to Advertising Age's 2005 Magazine A-List, the coveted annual ranking of the publishing industry's top titles based on circulation, ad pages, editorial excellence and buzz in the buying community.

Runner's World came in at number seven overall, cited by the Ad Age editors in particular because it has "leveraged its core mission to draw in" a strong advertising presence among non-endemic brands in particular. This marks the first year in its 39 years that Runner's World, which will close the year with records for both ad revenue and ad pages for the third straight year, has been selected to the A-List

Runner's World was the only sports title named to the list. The complete Ad Age 2005 Magazine A-List is:

1. People
2. Real Simple
3. US Weekly
4. More
5. Glamour
6. Teen Vogue 
7. Runner's World
8. O, The Oprah Magazine 
9. GQ
10. The Week

The Ad Age honor caps a historic year for Runner's World, which began with the magazine being one of only a handful of titles to earn multiple nominations for the 2005 National Magazine Awards, the highest editorial honor in the industry.

Runner's World has also already been ranked number one overall on Adweek magazine's 2005 "Hot List" for titles with less than $50 million in revenue the previous year, and Runner's World's creative team, led by Design Director Robert Festino, was selected by Adweek as its Creative Team of the Year for 2005 above all others in the industry.

This marks the third straight year that Runner's World has grown ad revenue by at least 30% and ad pages by at least 10%, a streak only three other magazines - US Weekly, Real Simple and Elle Girl - have matched. Runner's World has also already announced that it will increase its circulation rate base from 600,000 to 615,000 as of January 2006, marking the 10th straight year it has increased rate base and a jump of more than 18% since year-end 2003.

"It's a tremendous honor to have Runner's World recognized by Advertising Age as one of the top magazine properties," said VP/Publisher Andrew Hersam. "It's especially gratifying that at a time when the media landscape is so celebrity driven, so dominated by glam and gossip, Runner's World has broken through with best-in-class compelling narrative, solid service journalism and clean, sophisticated visual energy.

"This has attracted the youngest, most affluent, most active audience of any magazine. An audience that serves our advertisers very well."

About Rodale's Runner's World
Recognized as the worldwide authority on running information, the mission of Rodale's Runner's World is to inform, advise and motivate runners of all ages and abilities. Currently, Runner's World publishes eight international editions in 10 countries, plus a special bi-annual teen running publication, High School Runner. Runner's World's companion website, RunnersWorld.com is the largest running community on the Internet, featuring interactive, searchable and targeted content for runners of all ages and abilities.

Ryan Lamppa, Running USA Media Services Director
385 Oak View Lane
Santa Barbara, CA 93111

(805) 696-6232, fax (805) 967-5958
Ryan@RunningUSA.org
www.runningusa.org.