Posted: February 10, 2006

Triathlon: Sugoi signs on as sponsor of eight Ironman qualifying events

BOULDER, Colo.-Sugoi Performance Apparel has signed on as an official sponsor of the eight Ironman qualifying events held in North America.

Sugoi will serve as the official Technical Custom Apparel Supplier of Ford Ironman 70.3 California, Ford Ironman Arizona, Ford Ironman 70.3 Florida, Ford Ironman USA Coeur d’Alene, Ford Ironman USA Lake Placid, Subaru Ironman Canada, Ford Ironman Wisconsin and Ford Ironman Florida.

The Vancouver, Canada based company, which specializes in running, cycling and triathlon performance apparel, is also well recognized for its custom clothing capabilities and serves the needs of many elite athletes in a number of sports.

Established in 1987, Sugoi was founded with the mission of making high performance athletic wear for cyclists. Since then, Sugoi's product line has grown to include a full range of triathlon, cycling and running apparel.

“We are very excited to be associated with the qualifying events in North America,” said Sugoi Marketing Coordinator Darren Sinclare. “Their races are first class and they offer the athlete an incredible race day experience. Partnering with these events is a perfect fit for Sugoi as it allows us to showcase our custom clothing featuring technical fabrics, race-proven fit and state-of-the art sublimation.”

“Obviously technical apparel is very important for Ironman athletes, “ said Ironman North America President Graham Fraser. “Sugoi has long been considered top of the line in technical wear and we are happy to have them on board as a sponsor for our eight events.”

To learn more about Sugoi, please visit www.sugoi.com.

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