Posted: February 14, 2006

Triathlon: CEOs To Race In Zoot Sports “Ultra” Race Day Apparel In 2006

Zoot Sports to outfit CEO Ironman Challenge competitors

BOULDER, CO – We don’t yet know who is the “fittest CEO in the World”®, but we do know they will be racing in the most advanced line of race-day apparel in the world – the Zoot Sports 2006 ULTRA Race Collection.

CEO Challenge LLC is pleased to announce that Zoot Sports will be outfitting competitors in this year’s CEO Ironman Challenge events around the world in the new 2006 ULTRA line of racing gear. The ULTRA Race Collection was engineered with BIOwrap technology to create a new series of body-responsive apparel. Working with exercise physiologists and sports trainers, Zoot Sports mapped the major muscle groups to create an accurate body support system, blueprinting each muscle’s specific support needs.

“Zoot’s work on muscle mapping has resulted in maximum support where the athlete needs it most,” stated Ted Kennedy of CEO Challenge LLC. “Add to this enhanced ventilation and range of motion, and the CEO Ironman Challenge athletes will almost have an unfair advantage this year. I know the CEO Challenge competitors will love racing in their new uniforms.”

Eli Carlson, Director of Marketing for Zoot Sports adds, “We are thrilled to support the CEO Ironman Challenge and CEO Triathlon Challenge athletes this year with the most advanced uniforms in the sport. The CEOs are individuals who juggle managing their business with hectic travel schedules, family responsibilities and on top of that, commit several hours to a demanding training program. I respect the discipline and ambition of these athletes.”

Zoot Sports will provide all competitors with a CEO Ironman Challenge customized ULTRAfit Tri Tank and ULTRAfit Tri Short. Each CEO participant will also receive a Zoot Sports Flex Wind Jacket. The athletes will be easy to spot in their distinctive ULTRA Zoot Sports race apparel complete with CEO Ironman Challenge logos.

The benefits to the ULTRA race day line of apparel include Sunpaque 50+ UPF to protect the body’s most exposed areas, stabilized TekSheen panels to provide ultimate back and hip flexor support, and strategically placed ventilator mesh panels for maximum cooling. Both the zippered Tri Tank and Tri Short feature side stash mesh pockets for nutrition storage and Zoot Sports reflective accents. Carlson concludes, “No other race day apparel is more perfectly designed for the “ULTRA” athlete. I look forward to seeing the CEOs cross the finish line on race day.”

About CEO Challenge LLC
CEO Challenge LLC is a company that specializes in designing high end ‘inside the ropes’ exclusive multi-day sport competitions for CEOs, including CEO Ironman, Golf, Marathon, Triathlon, and 10K Challenges, with more to follow.

The CEO Ironman Challenge is a ‘competition within the competition’ for CEOs who compete in Ironman triathlons (2.4-mile swim, 112-mile bike, 26.2-mile marathon). CEO Challenge competitions will be contested this year at Spec Savers Ironman South Africa, Ironman Australia, Ironman France in Nice, and Ford Ironman USA Lake Placid. There is also a CEO Triathlon Challenge planned for the Monaco Ironman 70.3 (half Ironman). The top CEOs from each event will be invited to race in Hawaii at the Ford Ironman World Championship, and compete for the title of ‘Fittest CEO in the World®’.

More information can be found at www.ceochallenges.com, or by contacting Ted Kennedy at Ted@ceochallenges.com, or 720-222-3043

About Zoot Sports
Founded in Kona, Hawaii, the home of the Ironman Triathlon World Championships, Zoot Sports has been committed to triathletes and their sport since 1983. Zoot Sports specializes in Triathlon Race Day apparel as well as innovative and refined performance apparel, WetZoots and accessories to outfit athletes in each discipline of the sport; Swim, Bike and Run. The Zoot Sports philosophy is to provide the highest level of performance, innovation, quality and fit without sacrificing design and aesthetics.

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