Posted: February 15, 2006

Multisport: Sports Marketing Pros Launch Endurance Sporting Eevent Firm

Morton, Armstrong, Hanscom, and Reiss Launch New Venture

Four experienced event producers have joined forces to create a new endurance sports event company, g4 Productions, that offers large corporations, non-profit organizations and other businesses the opportunity to implement key branding strategies & marketing programs targeting the growing 'healthy-active' consumer market through the development of custom designed sporting events.

g4 Productions specializes in the creation, production & management of professional and amateur cycling, running and multi-sport events as well as integrated corporate hospitality programs. g4 Productions provides turnkey opportunities for corporations & organizations that want to target product initiatives, ad / public relations campaigns and events that target an active lifestyle demographic through both sporting events and professional team sponsorship opportunities.

g4 Productions is a unique partnership between four women who have over fifty years of collective experience in sports marketing, technical planning, operations, marketing and sponsorship of endurance athletics and integrated corporate hospitality programs. g4 Productions principals in the new venture are Robin Morton, Alice Armstrong, Joan Hanscom and Kristen Reiss.

g4 Productions Senior Partner Robin Morton explained that "We all bring our unique skills and perspective to the tab le with g4 Productions. Together we are the complete package for any company or organization that wants to reach out to an active lifestyle demographic."

Dan D'Armond, Director of Community and Government Relations for BMC Software, enthused, "The news about the formation of g4 is fantastic! I have worked with the founders for years and each of them is among the best of what they do. From event management to promotions to sponsorship activation, they have a proven track record at developing and executing successful programs and events that meet the needs of organizers, athletes and sponsors."

"This 'healthy-active' demographic is one that so many companies and organizations are trying to reach," said Morton, "and with our extensive experience in endurance event marketing, the g4 team has unparalleled expertise to deliver this market for our clients."

Gerard Bisceglia, CEO of USA Cycling agreed, "Any organization that chooses to secure the services of this group of professionals will never regret its decision."

For further info on g4 productions please visit www.g4events.com.

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