Posted: March 16, 2006

Triathlon: POWERbreathe and Ironman Form Partnership

March 16, 2006 - POWERbreathe by Gaiam, the world leader in Inspiratory Muscle Trainers, is joining Ironman, the No. 1 user-based sports license in the world, as its newest product partner. The multi-year agreement, beginning in 2006, makes POWERbreathe the official Inspiratory Muscle Trainer of Ironman and gives both companies the opportunity to co-brand a wide range of POWERbreathe products.

"Ironman is proud to partner with Gaiam's POWERbreathe products, a product line that can enhance the performance of endurance athletes," says Bill Potts, vice president of marketing for Ironman.

POWERbreathe is a drug-free, hand-held portable device that exercises the muscles associated with breathing, thereby strengthening and improving muscle capacity. When used correctly over a span of 4-weeks, POWERbreathe products strengthen lung function and boost performance. There are several different types of products in the line including models specifically designed to improve wellness, fitness and sports performance. There is also a model, available by prescription only, designed to improve health conditions such as asthma. Having multiple designs in the product line ensures there is a range of resistance levels suitable for any type of consumer.

"POWERbreathe is the first UK originated product and brand that Ironman has selected to be associated with its prestigious brand. We are very pleased that POWERbreathe is recognized as a world-class product and brand," said Harry Brar, Gaiam UK's managing director.

POWERbreathe products are developed, designed and manufactured in the UK with research from around the world and are available globally from many upscale sports and leisure, health, wellness and lifestyle retailers.

Visit IronmanLive.com for more information on Ironman or contact Blair LaHaye at Blair@Ironmanlive.com or Jessica Weidensall at Jessica@Ironmanlive.com. For more information on POWERbreathe and to find the retailer nearest to you, visit www.powerbreathe.com or contact Georgina Smith at Georgina.Smith@gaiam.co.uk.

About POWERbreathe
Developed by leading Human Performance and Sports Scientists at Birmingham, Loughborough and Brunel Universities in the UK, POWERbreathe is the world leader in Inspiratory Muscle Trainers. POWERbreathe provides a drug-free edge to any training schedule. Whether a consumer's goal is to walk up a flight of stairs without gasping for breath or to compete in demanding endurance sports events, POWERbreathe is there to assist consumers in achieving their personal bests.

About Ironman
World Triathlon Corporation, owners and organizers of Ironman, is a Florida-based company recognized for athletic excellence, performance and quality products. With the addition of the Ironman 70.3 Series, Ironman now has more than 35 qualifying events worldwide. Supported by partners that include Ford Motor Company, Dell, Timex and Gatorade, Ironman is the No.1 user-based sports brand in the world. Ironman has been a respected name in triathlon since its inception 28 years ago and is regarded as the world's most challenging endurance event. Millions may remember moments in Ironman history such as Julie Moss' crawl to the finish line in 1982, which was showcased on ABC's Wide World of Sports. Each year, more than 40,000 athletes compete for slots in the Ford Ironman World Championship held every October in Kailua-Kona, Hawaii, and the Ford Ironman World Championship 70.3 held every November in Clearwater, FL. The Ironman brand has been featured in a range of media outlets to include NBC, CNN Headline News, Sports Illustrated, The New York Times, People Magazine and USA Today.

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