Posted: March 22, 2006

Triathlon: Quelle Challenge Roth, PRO4 reach five-year agreement for on-course nutrition

The Quelle Challenge Roth, the world’s largest long-course triathlon, and New Zealand’s PRO4 sports nutrition company have inked an agreement under which PRO4 will provide on-course nutrition for the race for the next five years.

Athletes racing in Roth will be provided with PRO4’s energy and electrolyte drink, energy gels and energy bars. The energy drink uses maltodextrin to provide 24g of carbohydrate per serving, along with sodium, potassium, calcium and magnesium to ensure absorption and a steady supply of energy. The carbohydrate gel has a similar profile, with 25g of carbohydrate and a full spectrum of electrolytes. The energy bar contains 45g of carbohydrate and sodium and potassium in apple cinnamon and wild berry flavors.

All can be sourced in New Zealand, Australia, South Africa, North America and Canada and New Caledonia, and this summer in Germany, France, Denmark and Scandinavia for athletes to sample during training.

“We are very happy to announce this partnership with PRO4,” said race director Felix Walchshöfer. “We visited the PRO4 plant in Auckland and were very impressed with their operation.”

PRO4 began producing sports nutrition specifically tailored for endurance athletes 15 years ago, expanding its line to more than 65 sports-specific supplements for athletes to use before, during and after training.

“This sort of nutrition is especially important in long-course triathlon, and our association with Roth is particularly exciting as we see Roth as the ‘flagship’ of triathlon in Europe and indeed the largest iron-distance triathlon in the world,” said PRO4’s Matt Tuck. “A long association with Roth and the European triathlon community is something we want to develop as it allows us to provide premium quality sports nutrition to a discerning group who appreciate a quality product.”

The Quelle Challenge Roth reached its capacity of 2,700 individual entries and 1,700 athletes in relay teams in late December, making Roth by far the largest event on the ultra-distance calendar.

For more information about the Quelle Challenge Roth, visit www.challenge-roth.com. To learn more about PRO4, or to order special Challenge packs, visit www.challenge-roth.com.

Quelle Challenge Roth’s sponsors include: Quelle AG, Deutsche Post AG, N-ERGIE, PRO4, Newline, Nürnberger Nachrichten (Nürnberg Newspapers), Bayrische Versicherungskammer, Erdinger Alkoholfrei, Sparkasse Mittelfranken-Süd, Arndt, Mavic, County of Roth, City of Roth, City of Hilpoltstein, Coca-Cola, Frankenbrunnen, Zeus Copy, Paladin, Hofmann, Jura Kaelte, Flor & Sohn and Spedition Heinloth.

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