Posted: April 22, 2006

Athletics: The San Francisco Marathon Soars With Sponsor Jetblue Airways

SAN FRANCISCO, Calif. - (April 21, 2006) - The San Francisco Marathon(tm) announced today that JetBlue Airways has signed on as the airline sponsor for the 29th edition of its road race on Sunday, July 30, 2006. The partnership comes on the heels of a successful 2005 event that drew record numbers of participants for the 26.2-mile marathon, two companion half marathons, a "progressive" marathon, and 5K fun run/walk.

"JetBlue is excited about supporting The 2006 San Francisco Marathon," said Mark Rogers, JetBlue's West Coast Sponsorships and Events Coordinator. "We applaud the many participants in this year's marathon. It's our goal to provide them with a world-class product during their race travels, and alleviate them of stress so they can prepare for their big day."

Registration activity for this year's event is spirited. Under a new, tiered entry system, race participants receive discounts for entering early. Each registration tier is limited to an available number of starting positions.

As an additional bonus, entrants who sign up by April 30, 2006 will be eligible to win JetBlue travel. A lucky winner will receive two roundtrip flights on JetBlue Airways. Race registration details are available at www.runsfm.com.

"We plan additional JetBlue promotions as appreciation to the many entrants who have grown our event to almost 15,000 participants over the past several years," said marathon producer Peter Nantell of West End Management. "Our award-winning service to our runners is the reason for this unprecedented growth. So, we hope our runners will support our sponsors and select JetBlue's excellent air service when they travel."

Last year, the readers of CitySports Magazine recognized The San Francisco Marathon(tm) with three of its Best of the Bay Awards -- giving the event top honors in the categories of best local marathon, best local half marathon, and best event T-shirt.

About The San Francisco Marathon(tm)
Since its first running in 1977, The San Francisco Marathon(tm) has enjoyed success as the premier summertime marathon in the U.S. San Francisco's blend of natural beauty, big city charm, and perfect mid-summer running temperatures, make marathon running in San Francisco a truly magical experience. The San Francisco Marathon's unique Cause to Run program allows race participants to conveniently contribute to any of the event's beneficiaries. Since Cause to Run was started by the marathon in 2003, the program has raised over $250,000 for over 50 charity organizations. Visit www.runsfm.com for more information.

Tag and Save Tag and save this article to your Del.icio.us favourites. What is Del.icio.us?

About JetBlue
In the six years since its launch, JetBlue Airways has focused on creating a new airline category -- an airline that offers value, service and style. Based out of New York City, the low-cost carrier currently serves 35 destinations with more than 430 flights daily. Onboard JetBlue, customers enjoy roomy leather seats and 36 channels of free DIRECTV(r) programming (a), the most live TV available on any airline. On flights longer than two hours, a selection of first-run movies and bonus features from FOX InFlight(tm) is also available. JetBlue offers customers generous brand name snacks and beverages, including freshly brewed Dunkin' Donuts coffee, and delicious wines selected by the airline's Low Fare Sommelier, Josh Wesson from Best Cellars. On overnight flights from the West, the airline now offers Shut-Eye Service, with a Shut-Eye Kit(tm) designed exclusively for JetBlue by Bliss Spa and other special amenities including a "good morning" hot towel service. With JetBlue, all seats are assigned, all travel is ticketless, all fares are one-way, and an overnight stay is never required. For information or reservations call 1-800-JETBLUE (1-800-538-2583) or visit www.jetblue.com.

Comment on this story.

Subscribe to the Runner's Web Weekly Digest