Posted: April 26, 2006

Triathlon: Chris Lieto And Heather Gollnick To Get Personal With Fans

Learn How They Balance Family, Work And Life With Triathlon Training At An Elite Level

Pro triathlete and family man, Chris Lieto, and three-time Ironman Champion and mother of three, Heather Gollnick, will get personal with 80 select fans about their methods of balancing life and triathlon in a free live webcast at 8:30 pm Eastern on Thursday, May 11, 2006. One lucky participant will walk away with a FREE Blue Seventy Helix wetsuit (valued at $500.00), to be given out during the live webcast.

This unique, interactive format, allows the fans unheard of access to the athletes. Carri Bennet, CEO of ES Interactive is excited about the concept of bringing the fans together with the athletes. “By keeping the size of the webcast small, each fan has the opportunity to ask questions—actually interact with Chris and Heather,” said Bennet. A mother of two and Ironman finisher herself, the concept of interactive webcasts was borne out of Bennet’s own curiosity about the pros. “Time management is not new to anyone who balances raising children with their career, but throw in training and racing an iron-distance triathlon and you have some serious judgment calls to make. When and how much do the pros sleep? What do they sacrifice? Are there secret workouts that buy them time? Do their spouses complain? This interactive format gives the fans the opportunity to ask for themselves,” commented Bennet.

Chris McCrary, Principal of Katalyst Multisport Management, will moderate this live interactive webcast fulfilling Katalyst’s prime commitment to extend the reach and influence of the multisport lifestyle.

Fans can go to www.esinteractive.net to register for this free interactive multimedia experience. The webcast is free to participants thanks to the wonderful generosity of sponsors: Astavita, BlueSeventy, nuun, Endurasport Triathlon and SBR Multisports. The participating sponsors have graciously agreed to supply plenty of free product that will be given out during the course of the webcast.

This interactive multimedia experience is a production of ES Interactive. ES Interactive brings together athletes and the brands they endorse so that “access gets personal” for the fans.

About Chris Lieto – Chris has emerged as one of the premiere American triathletes of his generation. Chris' dominance on the bike has established him as one of the strongest cyclists in the sport of triathlon, shattering the bike course record at Ironman Canada 2005 on his way to his second Ironman title. Chris is married to his wife Karis and is the proud father of their 3 year old son Kaiden. Chris lives and trains in Danville California, just outside of San Francisco. About Heather Gollnick -- Only a handful of professional triathletes can claim the title of 3-time Ironman Champion but that's exactly what Heather Gollnick has accomplished as a professional. With back-to-back wins at Ironman Wisconsin (2002/03) and the inaugural Ironman Couer d' Alene (2003) Heather has proven that she belongs! Her incredible power on the bike and run make her a true force to be reckoned with at any distance. In May of 2003, Heather added the prestigious Wildflower long course title to her list of accomplishments. As a former National and World champion in both duathlon and triathlon, Heather knows what it takes to win. Not only is Heather an accomplished professional athlete, but she is also a dedicated mother of three children and is married to her high school sweetheart Todd. Heather is a Wisconsin native but now lives and trains in Bradenton Florida and participates in races at all distances across the globe. About ES Interactive -- Carri Bennet, founder and CEO of ES Interactive, is an Ironman finisher and an avid fan of endurance sports. This passion led her to the concept of making the pros more accessible to the fans via the internet and other interactive media technology. Webcasts, text messaging and video podcasts are ES Interactive's primary media for bringing fans and athletes together to allow each participant the opportunity to personally interact with their favorite athletes. About Astavita -- At Astavita, nature is our inspiration and science our guide. That’s why we devote our resources to researching and bringing to market the highest quality AstaREAL-based products backed by valid scientific research. By nourishing and protecting health from the inside and out, Astavita unlocks the body’s potential to thrive. Astavita Astaxanthin owes it's superior antioxidant power to our high-performance ingredient, AstaREAL®. AstaREAL® Astaxanthin is harvested from Haematococcus pluvialis, which contains the highest concentrations of staxanthin in the world. Ultra-Pure AstaREAL.® Our patented, enclosed BioDome system in Maui, Hawaii and our photobioreactors in Gustavsberg, Sweden protects algae from environmental pollutants, assuring absolute purity. (www.astavita.com) About Blue Seventy – 70% of the world is covered in water. No lane lines, no chlorine, no walls. Whether you are starting your first triathlon, doing your 10th Ironman, or swimming in lakes, rivers or oceans, know that we are right there with you. Welcome to blue seventy. For the past 15 years, we have spent countless hours designing Ironman wetsuits with one goal in mind - make swimmers faster. Along the way, we have also crafted swimming accessories that enhance the open water swimming experience, empowering you to become more confident, stronger swimmers. We believe that our products should be an extension of you, not just a piece of gear. Now in addition to making an Ironman range, consisting of high performance products designed to go the distance, we also have designed new products simply designed to help you enjoy the open water. It is exciting to introduce them to you is part of our product line for 2006. (www.blueseventy.com) About nuun -- Imagine being out on a long run or ride, or being in the gym. Rather than settle for water or buy a sugary drink from a convenience store, you just fill up your water bottle and drop in a couple of nuun tabs. By the time you've tied your laces or put on your pack, you've got a complex electrolyte drink that recharges your salts, but is refreshing and more efficiently absorbed than water alone or most sports drinks on the market. New nuun flavors have just been introduced! New flavors include lemon & lime, citrus fruit, and tri-berry. (www.nuun.com About EnduraSport Triathlons -- EnduraSport Triathlons, powered by Genesis Adventures, has hosted over 6,000 athletes at 50+ endurance events. The spirit and purpose of the company is to give people new experiences to challenge themselves. Genesis is looking forward to the future as it continues to help all aspiring and seasoned athletes achieve their goals and celebrate their accomplishments. (www.genesisadventures.com) About SBR Multisports -- SBR Multisports actively sponsors and provides technical gear, information and services to well known professional triathletes and teams, as well as amateur triathletes regardless of their level of competition. SBR Multisports provides neutral technical information on all products sold, helping customers optimize their training and racing. All registrants for the event will receive a 15% discount on everything in the SBR Multisports store except bikes, bike parts, wetsuits, nutrition and clearance items. This discount will be good both online and in the store, for up to one week after the webcast. (www.sbrshop.com ) About Katalyst Multisport – Founded on the most basic principals of integrity, experience and creativity, Katalyst is committed to extending the reach and influence of the multisport lifestyle. (www.katalystmultisport.com)

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