Posted: May 15, 2006

Cycling: A.S.O. Selects Active Athlete Media FOR ONLINE PROMOTION OF Tour de France

France’s premier cycling EVENT to leverage active athlete™ Media’s ONLINE ADVERTISING Expertise

New York, New York – Amaury Sport Organisation (A.S.O.), organizer of the Tour de France, has selected Active Athlete Media, Inc. (AAM), a leading interactive media services company, to be responsible for sales and ad operations for the English version of the official Tour de France web site. For 2006, the official web site, www.letour.com, becomes the newest addition to the Active Athlete™ Advertising Network.

“The Tour de France is one of the country’s most prestigious events. For over a century it has been the premier cycling event captivating audiences worldwide,” said Gael Colloc’h, head of TV and New Media department by ASO. “It was important for us to select a partner who has the online media expertise and the industry knowledge but also someone who could best represent the passion and the history of such an event. We are excited to have a partner in Active Athlete Media.”

The Tour de France, a 21-day bicycle race covering more than 3,600 kilometers throughout France, is attended by 15 million people each July and viewed through television networks by millions of people per day. In addition, there are 200 million page views on the Internet making it the most globally publicized and watched event in the cycling world. The partnership between A.S.O. and AAM presents a compelling opportunity for advertisers trying to reach millions of fans in the Active Athlete™ market.

Robert Tas, CEO of Active Athlete Media enthusiastically welcomed the opportunity to partner with A.S.O. “It is a privilege to have the opportunity to partner with A.S.O and represent a historic event like the Tour de France. As a result of Lance Armstrong’s success, the Tour de France is a huge opportunity for our advertiser clients to leverage.”

This partnership will also provide Active Athlete Media with the unique opportunity to offer marketing and branding solutions that tie the Tour de France together with their innovative search platform www.velo-search.com and their existing partners, such as www.procycling.com, www.spokepost.com and others.

Active Athlete Media, Inc. (www.activeathletemedia.com) is a leading interactive media and marketing company that connects advertisers with Active Athletes™ en masse via a host of online properties. The company provides branding, direct marketing and sponsorship solutions to online and offline clients. The term Active Athlete™ embodies one of the most desirable demographics advertisers seek. This group represents people who are active, affluent, sports enthusiasts who share a passion for athletics and competition.

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