Posted: May 18, 2006

Triathlon: KINeSYS to Become the Official Sunscreen of Ironman

May 18, 2006 — KINeSYS Performance Sunscreen is joining Ironman as its newest product partner. The multi-year agreement, beginning in 2006, makes KINeSYS the official sunscreen sponsor of Ironman. KINeSYS will be on-site with its SPF 30 Oil Free, Alcohol Free, Broad Spectrum UVA/UVB Spray in addition to its SPF 30 Titanium Dioxide Cream at the following Ironman events: Ford Ironman 70.3 Florida, Ford Ironman USA Coeur d’Alene, Ford Ironman USA Lake Placid, Subaru Ironman Canada, Ford Ironman Wisconsin, Ford Ironman Florida and both Championship events, the Ford Ironman World Championship in Kailua-Kona, Hawaii, and the Ford Ironman World Championship 70.3 in Clearwater, Fla.

“We are pleased to welcome KINeSYS to our Ironman-branded family of products. While training and racing, our athletes spend hours braving the elements in preparation for and through competition in events. KINeSYS goes above and beyond to offer them the protection they need. KINeSYS’ dedication to quality makes it a perfect fit with Ironman,” said Andy Giancola, licensing and sponsorship manager for Ironman.

KINeSYS was formulated in 1994 to meet the requirements of the world’s best athletes. Designed with triathletes in mind, but geared toward a variety of athletes, KINeSYS sunscreen is oil and alcohol free, allowing it to protect skin without clogging pores or leaving a greasy residue. To fully accommodate athletes’ needs, the sunscreen is also water and sweat-resistant, hypoallergenic, PABA free and preservative free. These attributes enable KINeSYS to provide complete skin coverage against broad spectrum UVA and UVB rays without irritating sensitive skin types.

“We are happy to be involved with Ironman since it is comprised of such a broad range of dedicated individuals who understand the need for maintaining good health and great skin protection,” said Jeff Kletter, owner and co-founder of KINeSYS Performance Sunscreens.

To promote the new partnership, KINeSYS is offering all Ironman athletes a special discount applicable to its entire line of sunscreen products.

World Triathlon Corporation, owners and organizers of Ironman, is a Florida-based company recognized for athletic excellence, performance and quality products. With the addition of the Ironman 70.3 Series, Ironman now has more than 35 qualifying events worldwide. Supported by partners that include Ford Motor Company, Dell, Timex and Gatorade, Ironman is the No.1 user-based sports brand in the world. The Ironman brand has been featured in a range of media outlets to include NBC, CNN Headline News, Sports Illustrated, The New York Times, People Magazine and USA Today.

For more information on Ironman, visit Ironman.com or contact Blair LaHaye at Blair@ironman.com or Jessica Weidensall at Jessica@ironman.com. For more information on KINeSYS Performance Sunscreens, visit www.kinesys.com.

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