Posted: August 2, 2006

Triathlon: Ford Ironman USA Lake Placid to Air in Times Square, New York

By Helen Manning, July 31, 2006 Highlights from the recently held Ford Ironman USA Lake Placid will be shown on the HSBC Times Square Billboard from Friday July 28th to Wednesday August 2nd. As the official bank sponsor of all Ironman North America full distance triathlons, HSBC has developed a six-minute highlight package of the July 23rd event that will air every six minutes, in rotation. The HSBC Times Square Billboard runs 24-hours-a-day and is located in the heart of midtown Manhattan at the “Crossroads of the World in Times Square”. The Ford Ironman USA Lake Placid triathlon was held for the eighth consecutive time on July 23rd in Lake Placid, N.Y. More than 2,100 participants took part in the gruelling event that consists of a 2.4-mile swim, a 112-mile bike and a full 26.2 mile marathon. For more information about the event please go to www.ironmanusa.com.

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