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Colorado Springs, Colorado (August 14, 2006) - USA Triathlon is pleased to announce the addition of Tampa Bay Recreation, LLC and ISM Seat as a corporate partner and an Official Saddle Supplier of USAT.
ISM produces a full line of bicycle seats that combine state-of-the-art design and technology with comfort and durability. As part of the agreement, ISM will provide ISM Adamo Racing saddles to USAT age group athletes who earn gold medals at ITU Long Course World Championships and as prizes and incentives to Team USA and USAT members.
“We are excited and proud to actively support USA Triathlon and look forward to helping build awareness of the multi-sport lifestyle,” said Steve Toll, president of Tampa Bay Recreation. “We offer outstanding levels of comfort while riding a bicycle and have found people are returning to cycling because they can now ride in comfort. Awareness of the multi-sport lifestyle will bring many of these riders, who are seeking new levels of achievement, to the sport of triathlon.”
ISM will also provide a 10 percent discount coupon code to all USAT annual members and a 40 percent discount coupon code to all certified USAT coaches. Interested members and coaches should contact steve@ismseat.com for more information.
“Many of our athletes are always looking for that edge with innovations that add comfort and speed. Being an avid cyclist, I can attest to the comfort of the ISM saddles,” said USAT Senior Vice President for Marketing and Communications Tim Yount. “USA Triathlon is always looking for ways to give our age groupers access to high-quality equipment. I have a distinct feeling that thousands of athletes are going to find, once they try any of them, that they can no longer use any other brand. I am picky about weight and comfort and the saddle I have is better than anything else I have ever ridden.”
About ISM Seat
The Adamo Racing saddle is a collaboration between brothers Steve and Dave Toll and John Cobb, legendary designer and aerodynamics adviser. Cobb looked at the original saddles, which sought maximum comfort, thought they were something special and took the saddle to the Blackwell Research labs for further testing. He used his knowledge and expertise of the triathlete to perfect the Adamo Racing saddle. Noted German urologist Dr Frank Sommer stated the design was “brilliant.” The saddle has a different shape that is easy on the soft tissue allowing for total comfort in every riding position.
Whether beginning rider or professional triathlete, there is an ISM saddle for you. To view the entire product line, visit www.ismseat.com. The seat is available in local bike shops.
USA Triathlon is the national governing body for triathlon, duathlon, aquathlon and winter triathlon in the United States. USAT sanctions 1,800 races and connects with more than 60,000 members each year, making it the largest multi-sport organization in the world.
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