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HONOLULU, HI (August 30, 2006) - By mutual agreement, Nissan North America, Inc. and the XTERRA America Tour and World Championship have made the decision to alter their relationship in the future and Nissan will no longer be the Title sponsor after 2006.
Tom Kiely, XTERRA CEO, stated, “as a result of the growth and expansion of XTERRA the sponsorship packaging and strategy will be redesigned. Nissan has been a major sponsor of the XTERRA USA Championship Series for nine years, however, now that XTERRA is moving into trail running, winter events & more television properties, the need has developed to unbundle and repackage our sponsorship offerings.”
Janet Clark, President of XTERRA, noted, "a few short years ago we were a small event property with a basic sponsorship offering but now we are a multi-faceted global brand with multiple products, properties, and media. Our agreement with Nissan North America could not expand globally so we had to change to support XTERRA as it is today. This is a positive move for XTERRA, and will allow us to work with a few more companies on specific and new initiatives, including the future launch of the XTERRA Winter Championships. Regarding the XTERRA Brand, we can now move more aggressively into XTERRA products, gear and media as a great compliment to XTERRA events.”
XTERRA is comprised of off-road multisport events, trail run events, camps/clinics, television productions, Internet marketing and the XTERRA Gear business. Kiely added, "to expect one company to sponsor all of those pieces is unreasonable. By breaking these apart, it will offer greater opportunity for collaboration with a number of companies and allow further expansion of XTERRA both in the U.S. and overseas. We surely appreciate the great support and friendship we have with Nissan, and look forward to working with them again in the future."
XTERRA will offer Title, Presenting, and Participating sponsorship packages in the following areas:
XTERRA America Tour (off-road multisport races)
XTERRA World Championship
XTERRA Scramble Trail Run Series
XTERRA Winter Championship
Nevada Passage – an XTERRA Team Adventure Competition
14 Television Shows
Internet Marketing
In 2006, XTERRA boasts 175 events in 15 countries that include the XTERRA Global Tour off-road triathlon series, the XTERRA Scramble Trail Run Series, XTERRA Kids triathlons, XTERRA Duathlons, XTERRA Swims and XTERRA Mountain Bike Races.
TEAM Unlimited, a Hawaii-based television events and marketing company, owns and produces XTERRA. Through the years XTERRA has been named “Best Adventure Race” and “Event of the Year” by the Competitor Endurance Sports Awards and USA Triathlon members have voted the USA Championship the "Best Intermediate Triathlon". TEAM Unlimited has also produced more than 235 television shows resulting in three Emmy’s and 30 Telly Awards for production excellence since 1990. This year TEAM TV will produce 11 XTERRA related shows, highlighted by the CBS Sports Spectacular presentation of the Nissan Xterra World Championship.
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