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Duluth, Minn.: Since the beginning of Grandma's Marathon, live radio coverage has brought the excitement of the race to listeners throughout the region with play-by-play reports from the race course and the finish line. Grandma's Marathon is excited to continue this tradition with the help of Clear Channel Radio, the newest major media sponsor of Grandma's Marathon.
“We are extremely excited about this new partnership with Clear Channel Radio. It will no doubt open up doors for Grandma's Marathon to continue to grow and be successful, and it will certainly give us the opportunity to reach more listeners than we ever have before both locally and state-wide,” says Scott Keenan, executive director of Grandma's Marathon. “The team at Clear Channel Radio is so enthusiastic and it’s clear that they will bring great energy to covering our events. We are really looking forward to working with them for many years to come.”
For the past three years, Mix 108, a Clear Channel Radio station, has provided up-beat, energetic and commercial-free music for runners to listen to during Grandma's Marathon and the Garry Bjorklund Half Marathon. As the new official radio station of Grandma's Marathon, Clear Channel Radio will step-up their efforts during marathon weekend by providing live coverage of the race from start to finish as well as comprehensive race updates from WEBC-AM The FAN 560. In addition, in the months, weeks and days leading up to the event, all four of Clear Channel Radio’s stations including WEBC-AM The FAN 560, B105 (KKCB-FM), KOOL 101.7 (KLDJ-FM) and Mix 108 (KBMX-FM), will feature interviews with Grandma's Marathon officials, race legends, volunteers and elite athletes.
“All of us at Clear Channel Radio are ecstatic about our new relationship with Grandma’s Marathon,” says Ron Stone, market manager for Clear Channel Radio Duluth. “While we have been promoting the events of the Marathon for the past two years unofficially, we will now be working in an official capacity with the marathon to bring the full force of the Clear Channel stations in Duluth and around the state to expand the coverage of the event to new and exciting levels never heard before on radio.”
Grandma's Marathon is the 13th largest marathon in the nation and is run along the beautiful north shore of Lake Superior from Two Harbors to Duluth, Minn. The 26.2-mile race was created in 1977 by a local running club called the North Shore Striders. What started as a small road race consisting of 150 runners has grown to be a weekend running festival featuring Grandma's Marathon, the Garry Bjorklund Half Marathon and the William A. Irvin 5K, and attracting over 17,000 runners from across the globe. The 31st annual Grandma's Marathon is June 16, 2007.
For more information about Grandma's Marathon log on to www.grandmasmarathon.com. To find out more about Clear Channel Duluth/Superior visit: www.fan560.com, www.kkcb.com www.kool1017.com>, and www.mix108.com.
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