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After four months in operation, altitude simulation company io has opened two state-of-the-art centres in New Zealand, and its first centre in Australia will open later this month in South East Queensland.
Reflecting this growth, Adrian Bailey has been appointed Sales Manager at the global io headquarters in Queenstown, New Zealand. This full-time position has been created to coordinate sales and marketing activities across the rapidly expanding network of centres delivering the io altitude simulation programme.
Michael Lodge, io Chief Executive, welcomes Bailey to the team and says the significant demand for his company’s programme has accelerated business expansion.
“We’re very pleased with the demand for our altitude simulation programme. In addition to our existing premises in Queenstown and Auckland, we’ll be opening a centre in Australia soon, one in California next month, and four more centres across New Zealand and Australia in the next six months,” says Lodge.
“Our focus is on delivering the benefits of altitude simulation to the general public, as well as to athletes and Adrian is ideally positioned to help us do this. He’s a highly motivational character who can inspire people to make lifestyle changes and a well respected athlete.”
Bailey, originally from the UK, joins io after managing gyms in Queenstown for four years. A semi-professional athlete, Bailey has previously represented the UK in international road racing, cross-country and adventure racing competitions.
“I’m really looking forward to working with an entrepreneurial group of people, in a field that has so much potential. In particular, I’ll be focusing attention on communicating how the io programme helps people with health conditions and offers lifestyle benefits to people from all walks of life,” says Bailey.
“Many athletes already use the io programme as a training aid, but we’re also helping clients with asthma, sleep disorders, people recovering from chemotherapy and also people who want more energy and vitality.”
By delivering high altitude air in a carefully controlled way, the drug-free io programme makes the body produce more red blood cells, which means the body is more efficient at transporting and utilising oxygen. The result is a boost to energy levels and wellbeing, relief from a range of medical conditions and a stronger and fitter body.
Current io clients include 2006 Women’s Rugby World Cup winners the Black Ferns, freedive champion Ant Williams, a number of All Blacks players and mountain biker Scarlett Hagen.
About altitude simulation
Altitude simulation is not new - making its benefits available to the general public is. Altitude simulators were first developed more than 40 years ago in the Russian aerospace medicine programme to train cosmonauts. Around the same time, scientists and sports trainers noticed the amazing results achieved by athletes from high altitude countries at the 1968 Mexico City Olympics (2,240m above sea level).
About the io altitude simulation programme
io clients fix on their own breathing mask, a pulse and body oxygen monitoring clip and sit back and relax while alternately breathing 5 minutes normal (sea level) air and 5 minutes high altitude (hypoxic) air - for an hour a day, over a set number of days. The io programme takes a total of 50 hours over one year
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