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Posted: November 28, 2006

Triathlon: “What It Takes” Triathlon DVDs Offer 3 Holiday Gift Specials

SEATTLE, November 28, 2006 – Looking for the perfect gift for the endurance athlete who has everything? Have a restless triathlete, cyclist, runner, or triathlete in the family? “What It Takes”, the documentary profiling four elite Ironman triathletes, has announced 3 special gifts just in time for the holiday-shopping season. Each of these is available now at www.WITmovie.com/holiday.

- “What It Takes” Standard Edition: This is the movie that everyone has been talking about! Running 96 minutes long, the documentary focuses on Peter Reid, Lori Bowden, Heather Fuhr, and Luke Bell, owners of a combined 6 world championships, and shows what life is like for top-flight triathletes. On the road to the 2005 Ironman Hawaii race, viewers watch the athletes train, race, and deal with personal issues. See what the Minneapolis Star-Tribune called “phenomenal”, and Triathlete Magazine termed “ideal fare for winter riding on the indoor trainer”.

- “What It Takes” Premium Edition: This DVD contains the same movie as with the Standard Edition, but also has extra bonus scenes – including segments from the high-adrenaline music videos in the Spinner Edition, plus brief updates from the 2006 Kona race – and is signed by 3-time world champion Peter Reid!

- “What It Takes” Spinner Edition: This DVD contains brief clips from the Standard Edition, but blends them with 45 minutes of music videos. Unlike the normal movie, this DVD is not a documentary, but instead a companion for long indoor workouts. It comes at a very affordable price, designed as an easy stocking stuffer!

As a special incentive, the first 500 customers to order any DVDs starting on November 28 will have a chance to win a free Zoot Sports’ Zenith wetsuit! – see www.WITmovie.com/zenith.

With "What It Takes", viewers get a level of cinematic drama not previously seen with triathlon. The movie was shot at 24 frames per second on a Panasonic SDX-900, and is presented in 16:9 widescreen format. Its rich cinematic feel and sweeping visual imagery from places around the globe – including Australia, Canada, Dubai, and numerous locations in the United States, including Hawaii – combine with compelling storylines to produce a fascinating narrative about four athletes, four human beings, and one dream, the Ironman world championship.


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