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Marathon challenge launched for Ontarians living with asthma
Mississauga, ON, Jan. 9 - On your mark, get set, go! AstraZeneca
Canada, in partnership with the Ontario Lung Association, is launching an
innovative educational and interactive Asthma Marathon Challenge to
demonstrate that asthma is not a barrier to living an active lifestyle. In
conjunction with the marathon challenge, AstraZeneca is also sponsoring two
up-and-coming Canadian triathlon athletes who, despite living with respiratory
dysfunction, have their sights on becoming Olympic champions at the 2008
Olympic Games.
Led by a former Olympic triathlon coach, the Asthma Marathon Challenge
will support and monitor a team of people living with asthma from across
Ontario. Twelve people will be selected to train and participate in a 5 or 10K
run at The Mississauga Marathon presented by Canon in May, leading up to the
ultimate goal of completing a full marathon at the Scotiabank Toronto
Waterfront Marathon in September.
"The goal of the marathon challenge is to raise awareness about asthma as
a manageable condition," says Chris Haromy, Respiratory Therapist, and an
Asthma Educator with the Ontario Lung Association Asthma Action Program. "This
unique and exciting initiative will demonstrate that asthma - especially
asthma that is well controlled with a self-management plan - need not be a
barrier to achieving one's personal or physical goals."
The Asthma Marathon Challenge
Open to Ontario adults living with asthma, teams will be formed in the
Greater Toronto Area, Ottawa, Hamilton and London. Applicants do not require
marathon or running experience, but simply the desire to dedicate the time
required to train for a marathon, and prove that asthma does not have to limit
a person. Marathon hopefuls will be trained by a team of experts including
former Olympic triathlon coach, Barrie Shepley, and monitored by local
healthcare professionals.
"As a professional trainer and former Olympic triathlon coach, I take
asthma and other respiratory dysfunctions very seriously," says Barrie
Shepley. "Typically, athletes with asthma are at a disadvantage compared to
competitors that do not live with this condition. In order to overcome this
disadvantage, athletes and their coaches should strive to learn as much as
possible about asthma in order to adapt the best training strategies and help
these athletes compete on a level playing field."
While only a few participants will ultimately be selected for the Asthma
Marathon Challenge, everyone is encouraged to join the virtual team! A
self-managed marathon training program, designed by triathlon coach Barrie
Shepley, will be posted to the Ontario Lung Association Web site at
www.on.lung.ca. This is a great way for those not selected, or those not
living near a centre where teams are being formed, to take on the Asthma
Marathon Challenge and demonstrate that asthma need not restrict physical
activities.
To learn more about the marathon challenge or how to participate, please
visit www.on.lung.ca. Deadline for applications is February 2, 2007 by
5:00 p.m. Eastern Standard Time.
Athlete Sponsorship
AstraZeneca is also proud to announce the three-year sponsorship of two
up-and-coming Canadian triathlon athletes, André-Paul Baillargeon-Smith and
Sean Bechtel, as they train for the Beijing 2008 and 2012 London Olympic
Games. Both André-Paul and Sean have been living with respiratory dysfunction
since childhood, yet have proven themselves to be two of the best triathletes
in Canada.
"The sponsorship initiative is an integral part of AstraZeneca's vision
to contribute to Canadians' health and quality of life through education and
health promotion," says Kazi Borkowski, VP Medical Affairs, AstraZeneca
Canada. "Through this sponsorship, AstraZeneca strives to support André-Paul
and Sean as they pursue and fulfill their athletic goals. And, we believe, the
Asthma Marathon Challenge will contribute to Canadians' understanding of
respiratory health and the importance of gaining and maintaining asthma
control."
The Ontario Lung Association
The Lung Association is among Canada's oldest voluntary, not-for-profit
health-promotion organizations. The Lung Association is concerned with the
prevention and control of asthma, chronic lung disease caused by smoking and
with air quality and its effect on lung health. The Ontario Lung Association
was incorporated in 1945, and has community offices across the province. Visit
the Ontario Lung Association on-line at www.on.lung.ca.
About Astrazeneca
AstraZeneca is a leading global pharmaceutical company with an extensive
product portfolio spanning six major therapeutic areas: gastrointestinal,
cardiovascular, infection, neuroscience, oncology, and respiratory.
AstraZeneca's Canadian headquarters and packaging facilities are located in
Mississauga, Ontario, and its state-of-the-art drug discovery centre is based
in Montréal, Quebec. For more information, visit the company's Web site at
www.astrazeneca.c.
Individuals selected to participate in the Asthma
Marathon Challenge will be announced in March 2007. The 2007 Mississauga
Marathon presented by Canon takes place May 12 - 13 and the Scotiabank
Toronto Waterfront Marathon takes place on September 30.
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