Posted: April 3, 2007

Athletics: PowerBar to Fuel U.S. Olympic Silver Medalist Meb Keflezighi

Energy Bar Leader Officially Partners with Top U.S. Distance Runner BERKELEY , Calif. (April 3, 2007) – PowerBar Inc. today announced that it has signed a two-year endorsement contract with 2004 Olympic Silver Medalist Meb Keflezighi. The contract names PowerBar as the exclusive energy bar sponsor to Meb, one of the company’s more than 30 sponsored 2008 Olympic hopefuls. “I feel honored to have the support of PowerBar in my pursuit of another Olympic Medal. There is a lot of work that goes on between the Olympics Games, and PowerBar has stepped up to support me during this critical time in my preparation for Beijing ,” stated Meb Keflezighi. “I look forward to having PowerBar as an exclusive member of Team Meb, the support group that allows me to “BE GREAT.” Since his days at the University of California – Los Angeles , where he won four NCAA titles in a single year, Meb continues to rely on the superior performance of PowerBar products to achieve his personal best during training and competition. “The partnership with Meb serves as another example of PowerBar’s commitment to the proper nutrition for superior performance in our athletes,” stated Chad Comstock, Senior Sports Marketing Manager. “Elite athletes like Meb require an incredible amount of energy for optimal performance, and we’re proud to provide Meb the nutritional tools he needs to help him reach his Olympic goals.” Meb has recently been spotted in two national television commercials (Finish Line and MasterCard) and has taken on prominent roles in two upcoming distance running documentaries. “Myth and Reality: Black Americans and the Marathon Distance” is about the issue of limited African-American involvement in distance running and “Showdown” is a documentary that captures the lifestyles of five elite American distance runners. About PowerBar PowerBar is committed to helping enhance the health and wellness of active individuals by providing convenient nutritional products and sound nutrition information. Backed by decades of sports nutrition experience, PowerBar’s product line includes a full spectrum of great-tasting food and beverage options developed to meet the nutrition and energy needs of everyone from athletes to individuals seeking healthy food choices. PowerBar proudly fuels world-class athletes including Lance Armstrong and Meb Keflezighi, and sponsors premier organizations and events including The Leukemia & Lymphoma Society's Team In Training program, the Chicago , Boston and ING New York City Marathons and a global Ironman partnership. PowerBar is owned by Nestlé SA. About Meb Meb Keflezighi’s life story illustrates the power and reality of the American Dream. Meb Keflezighi was born in Eritrea and immigrated to the USA with his family at the age of 10. After years of success at the high school, college and national level, Meb exploded to the international scene with a Silver Medal in the 2004 Olympics. With that performance Meb became the first American male to medal in the Marathon at the Olympics since Frank Shorter in 1976. Amazingly, Meb followed that performance with a 2nd place finish at the ING NYC Marathon only 70 days later. Today Meb is considered one of the top marathoners in the world, and one of the top contenders for a Gold Medal at the 2008 Olympic Games. It was recently announced that Meb will compete in the Flora London Marathon in April. More information about Meb is available on his website: www.RUNMEB.com.