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Athlete Perdita Felicien leads inaugural run and demonstrates Nike+ technology
TORONTO, May 3 /CNW/ - Olympian Perdita Felicien participated in the
highly anticipated opening of the Nike Runner's Lounge today - a free,
full-service training resource for runners. The Lounge is the first to open in
Toronto and features complimentary services for runners including training
tips, massages, footwear trials and running routes.
The distinctive facility allows runners to use the state-of-the-art Nike+
technology to track their training on an iPod Nano through a sensor installed
in their shoes. Nike+ runners can program their runs and download the results
at Nikeplus.com to track progress, set personal goals and challenge friends.
"Nike+ is revolutionizing the running experience for thousands of
Canadians," said Jane Shaw, Head of Corporate Communications for Nike Canada.
"Nike's history of running innovation continues with Nike+ technology and the
unique training resources available for runners at the Nike Runner's Lounges."
In addition to access to Nike+, the Nike Runner's Lounge offers runners,
joggers and walkers the following resources and services:
| Post-run massages | Stretching area |
| Local running routes | Weekend waffle runs |
| Footwear trial with Nike+ Test Drive | Bag check / drop-off |
| Guest speakers | Nike running incentives |
"The Nike Runner's Lounge offers the resources runners need to make the
most of their training," said Olympic athlete Perdita Felicien. "From great
Toronto running routes to footwear and apparel trials, the Lounge allows
runners to focus on training while Nike takes care of the rest."
The Nike Runner's Lounge is located in mid-town Toronto at 1219 Yonge
Street (at Summerhill). It is open to runners and walkers Monday to Thursday,
Saturday and Sunday, from May 3 to October 2007. The Toronto Lounge is the
second in Canada. A Lounge opened in Vancouver earlier this year, and plans
are underway to bring similar resources to Montreal runners later this summer.
For more information on the Nike Runner's Lounges and the sport of running,
visit www.nikerunning.ca.
About Nike Inc.
NIKE, Inc., based in Beaverton, Oregon, is the world's leading designer
and marketer of authentic athletic footwear, apparel, equipment and
accessories for a wide variety of sports and fitness activities. Wholly owned
Nike subsidiaries include Bauer NIKE Hockey Inc., the world's leading
manufacturer of hockey equipment; Cole Haan(R), which markets a line of
high-quality men's and women's footwear, accessories and outerwear, and Hurley
International LLC, which markets action sports and teen lifestyle apparel.
Nike Canada Ltd. was established in 1984 and is based in Thornhill, Ont.
Further information can be obtained at www.nikebiz.com.
Olympic hurdler Perdita Felicien leads the opening day run at the Nike Runner's Lounge at 1219 Yonge Street in Toronto. The lounge offers complimentary resources for runners including training tips, massages, footwear trials and running routes. (CNW Group/Nike Canada Ltd.)
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