Posted: May 7, 2007

Triathlon: USAT Partners with Brian Dorfman Kinesiology

COLORADO SPRINGS, Colo. (May 7, 2007) -- USA Triathlon (USAT) is pleased to announce a new partnership with Brian Dorfman Kinesiology, LLC that will offer all USAT members substantial savings on Dorfman Kinesiology's athletic recovery and flexibility materials. Since 1985, Brian Dorfman has maintained his own injury rehabilitation practice, and his ability to treat injuries has made him indispensable among professional triathletes, including Paula Newby- Fraser, Peter Reid, Lori Bowden, Heather Fuhr, Greg Welch and many others. Through his user-friendly stretching and flexibility DVDs, Lower Back Basics and Flexibility Training, Dorfman shows athletes how to recover more effectively and perform better. The stretches selected for these DVDs come from Dorfman's 20-plus years of work with triathletes and focus specifically on the muscles most commonly used in swimming, biking and running. "Bringing value to our constituents is one of our primary goals at USAT and through a partnership with Brian Dorfman Kinesiology our athletes, coaches, and members have access to an invaluable resource for multisport athletes of any level," said Tim Yount, senior vice president. of marketing and communication for USA Triathlon. "Brian Dorfman brings his extensive experience in the field to his DVDs, offering a flexibility and recovery program that is tailored to athletes." Both Lower Back Basics and Flexibility Training DVDs are geared specifically to athletes, taking into account that they are not particularly flexible or accustomed to stretching, so both are easy to follow and offer guidance on alignment and proper breathing, throughout the stretches. "The whole point of stretching isn't to simply become more flexible, it's to recover so you're able to perform at your best and prevent injury," says Dorfman." Your success in sports is based on how long you're able to stay relaxed when you're working hard and exerting yourself; that's what proper stretching and flexibility will do for you. "I would tell athletes all day long how important flexibility is, but with already difficult workout schedules to begin with, I realized I had to offer a simple solution, an effective routine they can do in just about 20 minutes, three times a week. These DVDs offer a quick way to ensure your recovery, so you can concentrate on training for and excelling in the sports you love." PRICE SHEET USAT Members receive a 20% Discount! $12 per book $24 per DVD Suggested Retail Price $15 per book $30 per DVD *Please note these prices do not include shipping and handling. Wholesale Prices for Coaches (contact Linda Cleveland at USAT for more information) Please log onto www.briandorfman.com to place an order or call toll free 1-866-787-3348 About USA Triathlon USA Triathlon is the national governing body for triathlon, duathlon, aquathlon and winter triathlon in the United States. USAT sanctions 2,000 races and connects with more than 90,000 members each year, making it the largest multisport organization in the world. Website: USATriathlon.org About Brian Dorfman Kinesiology Brian Dorfman has been healing patients and teaching for over 25 years. Dorfman holds a BS in kinesiology from UCLA and is certified in Chinese herbal medicine, yoga therapy, massage, cranio- sacral therapy and other forms of holistic medicine. He has extensive knowledge and instructional ability in the areas of kinesiology, anatomy, physiology and the biomechanics of movement. Widely respected for his unique vision and far-reaching skill, Brian's annual teaching schedule includes engagements at numerous trainings, conferences, workshops and retreats nationally and abroad. He offers a comprehensive curriculum AND training for health care providers, physical therapists, chiropractors, athletic trainers, massage therapists and yoga instructors. Brian Dorfman Kinesiology 511C S. Cedros Avenue Solana Beach, CA 92075 email: info@briandorf man.com phone: 866-787-3348 Website: www.briandorfman.com