Posted: August 20, 2007

Triathlon: Zorrel and Ironman To Launch Branded Performance Apparel

Tarpon Springs, FL (August 20, 2007) - Today, Ironman announces the debut of a new Ironman branded apparel line from Zorrel, a world leader in lifestyle performance apparel and an Ironman licensee for three years. The Ironman Athlete Collection will offer more than 45 styles for men and women and will be available online and at a variety of Ironman events. Zorrel's Vice President, William Gardiner, says, "The Ironman Athlete collection is made from fabrics that utilize cutting-edge technology such as extreme moisture transport, permanent anti-microbial protection and body heat regulation. The line includes these advancements and is packaged to showcase its highly fashionable and superbly functional capabilities. We are excited to introduce this line to the Ironman athlete audience - one that requires apparel that can outlast the rigorous and arduous workouts they endure. If it works for them, it will work for any athlete." The Ironman Athlete Collection, now offering styles from the Fall 2007/Spring 2008 line, encompasses sportswear and base-layer items. There will be a variety of training-related items to include warm-up pants, sports bras and tanks; as well as pieces that will transition to casual sportswear. All apparel included in the line will combine state-of-the-art design with maximum comfort and breathability. "Ironman is excited about the new Athlete Collection of products being introduced by Zorrel. This new line will take apparel to an even higher level of performance. Zorrel continues to enhance the way apparel performs, even at the most basic level, such as a t-shirt," says Ironman Sponsorship and Licensing Manager, Andy Giancola. The initial launch of the Ironman Athlete collection will be throughout the United States and Canada, with more markets to follow. Athletes can purchase the first items in the collection at the inaugural Ford Ironman Louisville event, taking place on August 26, 2007. Following the Ford Ironman Louisville event, apparel will be available by visiting www.ironmanstore.co and at the Ford Ironman World Championship in Kailua-Kona, Hawaii and the Ford Ironman World Championship 70.3 in Clearwater, FL. Top cycling, running and fitness retailers will also carry the product line later this year. The price point for apparel within the Ironman Athlete Collection will begin at $20.00 and range up to $80.00. For more information on Zorrel or the Ironman Athlete Collection, call Bill Gardiner at 877-263-7170. To learn more about Ironman, log onto www.ironman.com. Subscribe to the Runner's Web Weekly Digest