Posted: October 1, 2007

Athletics (RWire): Runner's World Increases Rate Base for 12th Consecutive Year

23% increase within the last five years NEW YORK - (September 20, 2007) - Runner's World will increase its rate base from 630,000 to 640,000 beginning with the January 2008 issue, announced Andrew R. Hersam, Vice President and Publisher Director, Runner's World Media Group. This year marks the 12th straight year that Runner's World has increased its rate base, and within the last five years, the magazine has seen a 23% increase. This increase comes on the heels of two months of record advertising sales for Runner's World: the September 2007 issue claimed more than 79.67 pages of sold-ad space with advertising revenues of nearly $7.2 million and the October 2007 issue boasted 75.83 sold-ad pages with $6.9 million in ad revenues. From January to October of 2007, Runner's World set a new record with $59.9 million in PIB revenue with 615 pages of sold-ad space reported in the same period. Additionally, this marks the fifth straight year that Runner's World ad revenue has grown by more than 10%. "This terrific run of rate base increases validates the investments we've made in our world-class edit," said Hersam. "If you create a great editorial product, you will attract a great audience and create a positive advertising environment. It's not a coincidence that this magazine continues to attract the youngest, most affluent and active audience in America." The Runner's World rate base jumped consistently: from 520,000 in 2003; to 575,000 in 2004; to 600,000 in 2005; to 615,000 in 2006; to 630,000 in 2007 and now to its current level of 640,000 for 2008. For more information, visit: RunnersWorld.com. Ryan Lamppa, Running USA Media Director (805) 696-6232; Fax = (805) 659-0016 Ryan@RunningUSA.org www.RunningUSA.org. Subscribe to the Runner's Web Weekly Digest