Posted: October 17, 2007

Athletics: New Balance Concludes Agency Search; Selects BBDO New York

BOSTON, October 17, 2007 – New Balance announced today that it has selected BBDO New York as its new global creative agency of record. The decision follows a competitive review. The scope of work includes creative and media duties for the New Balance brand. “The thorough review process allowed us an excellent opportunity to see some of the best agencies in the industry,” says Rob DeMartini, CEO at New Balance. “BBDO and its other agency partners clearly demonstrated they have the drive, talent, insights and global resources to help us achieve our business goals.” BBDO New York will lead a roster of agencies that also includes Atmosphere BBDO (digital marketing), BBDO Design Works (design) and PHD (media buying and planning). “New Balance is a brilliant brand, with great people who have great passion,” says John Osborn, President and CEO, BBDO New York. “Many of us at BBDO have had our feet in New Balance products for years - making it all the more rewarding to be able to get our hands on the brand, too. We are looking forward to bringing our passion to bear in taking New Balance to new heights.” Annual billings have not been disclosed. About New Balance New Balance, headquartered in Boston, MA, is a leading manufacturer of technologically innovative width-sized performance footwear and athletic apparel for women, men, and children. The range of product categories includes running, walking, training, basketball, tennis, cleated and kids. New Balance employs more than 2,800 people around the globe, and in 2006 reported worldwide sales of $1.55 billion. For more information please visit www.newbalance.com. About BBDO New York BBDO New York is part of BBDO Worldwide, which has 287 offices in 79 countries. BBDO’s professional ambition is captured in the agency’s mantra, “The Work. The Work. The Work.” In 2006, BBDO was the winner of The Gunn Report as the most awarded agency network in the world, and the Won Report, as the most awarded agency network in direct and interactive. Most recently, BBDO was named the first ever “Network of the Year” at Cannes. Subscribe to the Runner's Web Weekly Digest