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COLORADO SPRINGS, Colo. (April 8, 2008) -- USA Triathlon has announced the addition of Fuel Belt, Inc., as an official supplier to USAT through a multi-year agreement.
FuelBelt, a leader in hydration belts and accessories for the run, triathlon, and cycling markets, is fueling the multisport lifestyle with special promotions for USAT annual members, Team USA and elite athletes. Details to be announced.
"Triathlon is one of the fastest growing sports in the endurance channel and USA Triathlon has been instrumental to this process," said Vinu Malik, president & founder of Fuel Belt. "Aligning the Fuel Belt brand and its broad range of products with USA Triathlon was a natural fit. Our goal is to improve the overall training and racing experience for triathletes everywhere. We look forward to moving the sport forward with the support of USA Triathlon and are committed to triathlon's future."
"At USAT we strive to partner with the best companies in any particular category. With Fuel Belt we have signed a terrific product made by a company with a long history in the multisport community," said USAT Senior Vice President of Marketing and Communications Tim Yount. "This partnership will help promote multisport through multiple channels as well as make a quality product available to our membership."
About USA Triathlon
USA Triathlon is proud to serve as the national governing body for triathlon - the fastest growing sport in the U.S. - as well as duathlon, aquathlon and winter triathlon in the United States. USAT sanctions 2,300 races and connects with more than 100,000 members each year, making it the largest multisport organization in the world. In addition to its work with athletes, coaches, and race directors on the grassroots level, USAT provides leadership and support to elite athletes competing at international events, including World Championships, Pan American Games, and the Olympic Games.
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Website: USATriathlon.org.
About Fuel Belt
FuelBelt, Inc. is the world leader of hydration belts and accessories for the run, triathlon and cycling markets. Founded in 1998 by five-time Ironman World Championship finisher, Vinu Malik of Barrington, R.I., FuelBelt was awarded the distinction of being one of the fastest growing companies in the U.S. by Inc. Magazine in 2007. Fuel Belts have been used to break world records, set personal bests, and have been used at the Olympic world stage, where every effort and every second counts. FuelBelt's strategic partners include Gatorade, Powerbar, Team in Training, and USA Triathlon.
Website: www.fuelbelt.com.
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