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Brooks will provide 2008 Summer Games Tourists with equipment
Austin, TX (PRWEB) April 14, 2008 -- Ludus Tours and Brooks® Sports, Inc. have entered into an exclusive partnership that will make Brooks the Official Equipment Sponsor for Ludus' 2008 Summer Games Tours in Beijing, China this summer.
In the agreement, Brooks will supply performance running footwear and apparel to Ludus's tour clients and staff. Additionally, those who book a 2008 Beijing Summer Games trip with Ludus will receive a Brooks Beijing Gift Pack, comprising of a technical top, polo, hat, and daypack/backpack..Ludus has hotel rooms booked in various hotel properties throughout the Olympic capital city of Beijing ranging from 2-star budget hotels to 5-star luxury accommodations.
It's a good fit between two companies that are genuine and want to connect with the running community.
Adam Dailey, Ludus' founder and managing director, said that the partnership with Brooks creates value for both companies. "We're dealing with genuine fans of the sport and fans of the Olympic movement. Brooks is a smaller company that focuses on the individual runner and understands that commitment level. We hope that our relationship will create new clients for each organization."
Since its inception in 2003, Ludus has prided itself on being a grass-roots tour and hospitality company, offering affordable hotel packages to events like the Summer Games. In addition to China, it has offered events in the USA, Greece, Germany, Spain, Italy, and France.
"Ludus has combined great service with a personal connection to all of its clients and Brooks is very excited to be a part of this unique Beijing Games experience," said Jesse Williams, sports marketing manager at Brooks. "It's a good fit between two companies that are genuine and want to connect with the running community."
Ludus is the Official Tour Operator for USA Track & Field and USA Triathlon. In addition to covering the world's biggest sporting events, Ludus also specializes in various global cultural events and festivals.
To see a list of all the available hotels and tour packages offered by Ludus Tours in Beijing, visit www.trackandfieldtours.com. The Beijing Olympic Games take place August 8-24, 2008.
About Ludus Tours:
Ludus Tours organizes tours and hospitality for global sports and cultural events throughout the world. Some of these events include the Summer and Winter Olympics; FIFA World Cup in South Africa; Oktoberfest in Munich, Germany; and San Fermines Festival in Pamplona, Spain. Ludus Tours focuses on individual sports fans as well as various corporate clients and international sports federations. For additional information on Ludus Tours, visit www.ludustours.com.
About Brooks:
Brooks is a leading running company that designs and markets a line of performance footwear, apparel, and accessories in more than 40 countries worldwide. A subsidiary of Berkshire Hathaway Inc., Brooks was founded in 1914 and is headquartered in Bothell, Wash., near Seattle. The company's mission is to inspire everyone to run and be active by creating innovative gear that keeps them running longer, farther, and faster. Visit www.brooksrunning.com for more information.
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