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The San Francisco Marathon(tm), Surf City USA® Marathon and Long Beach International City Bank Marathon form CA Race Series
SAN FRANCISCO, Calif. - (May 28, 2008) - Three major marathon events in
California today unveiled a new marketing alliance called the California
Dreamin' Racing Series. The move, which expands each event's marketing
reach to over 125,000 runners, is expected to enhance the runners' event
experience and offer more robust and powerful sponsorship packages to
corporate partners. The three events in the series include The San
Francisco Marathon(tm), the Long Beach International City Bank Marathon,
and the Surf City USA® Marathon in Huntington Beach. Other California
marathons are expected to join the group as the project gains momentum.
"Our three coastal and scenic marathons truly represent the best of the
California Lifestyle," said Bob Seagren, CEO of International City
Racing. "Now runners from around the world can complete the series and
take home some of that California Dreaming for their accomplishments."
"By promoting the events as a series, we can enhance the event experience
for everyone involved," says Amy Tomchak, Executive Director of the Surf
City USA Marathon. "We can produce higher quality events for the
participants and offer very compelling marketing value for partners." For
corporate partners who support these events, this means direct access to
thousands of runners across the most attractive markets in California;
the Bay Area, Orange County, and Los Angeles.
Runners who participate in all events in the series receive special perks
such as a series finisher's jacket and a large medal in the shape of
California depicting the symbols of each race they have completed in the
series.
"Runners love to have a goal, something new to strive for," says Meghan
Steed, runner and Marketing Director for The San Francisco Marathon. "The
California Dreamin' Racing Series is a great challenge and will be a lot
of fun for runners to achieve."
The first race in the series starts with the San Francisco Marathon on
August 3rd, 2008, followed by Long Beach on October 12th, and Surf City
on February 1st, 2009.
More information on the California Dreamin' Racing Series can be found at
www.caldreaminracing.com.
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