Posted: June 20, 2008

(RRW) Athletics: adidas Launches New Olympic Website

From David Monti © 2007 Race Results Weekly, all rights reserved RaceResultsWeekly.com Watch over 50 IAAF Events Live and On-Demand at WCSN.com adidas has launched a new website focused on adidas-sponsored athletes who are likely to compete in the Olympic Games across the full spectrum of sports. The site, www.roadstobeijing.com, includes athlete profiles, videos, photos, blogs (still in development) and polls. "Most of us only get to see the athletes in the competitive arena and, understandably, rarely fully appreciate what it takes to get to the top of their sport," said Jocelyn Robiot, adidas's head of global sports marketing through a media release. "RoadstoBeijing.com breaks new ground and offers a unique insight into that journey." In the realm of athletics, adidas is a major player so the number of athlete profiles is generous. Included on the site are such stars as Haile Gebrselassie, Jeremy Wariner, Tyson Gay, Yelena Isinbayeva, Jenn Stuczynski, Blanka Vlasic, Dayron Robles, Allyson Felix, and Augustine Choge. The Olympic Games open in Beijing on Aug. 8. Subscribe to the Runner's Web Weekly Digest