Runner's & Triathlete's Web Triathlon: World Triathlon Corporation Enhances Brand Portfolio

October 8, 2008 - Today, World Triathlon Corporation (WTC), owners of Ironman, Ironman 70.3 and Iron Girl, announces the growth of its brand portfolio. In 2009, IronKids, the newest member of the WTC family, will launch an eight-city youth triathlon series culminating with a national championship. The IronKids' mission is to inspire and motivate youth through the sport to lead an active, positive and healthy lifestyle. The national event series, targeting children ages six to 14-years-old, will offer an interactive weekend experience for the entire family.

WTC re-acquired IronKids from the Sara Lee Corporation, owners of the event series for more than a decade. IronKids has introduced some of the sport's greats with past participants including Olympian, Hunter Kemper, and seven-time Tour de France winner, Lance Armstrong.

WTC will release full event details on the 2009 IronKids National Event Series in the coming weeks. Upcoming information will also be posted to IronKids official Web site, www.ironkids.com. IronKids event-related questions can be directed to Michelle Payette at Michelle@ironkids.com.