BEND, Ore. - (October 7, 2008) - The Endurance Sports Media Group, Inc. has announced that it will be the official agency of record for many of the nation's most established and progressive grassroots running and multi-sport publications. The 18 publications that have committed to the Endurance Sports Media Group for 2009 and beyond serve several of the nation's most prominent consumer markets including Chicago, Boston, Los Angeles and Washington, DC.
Endurance Sports Media will represent individually owned and operated publications in the national marketplace with a focus on running-related products and services and the lifestyles of those who use them.
"Print and digital advertising will be part of the scope of our representation," commented Brook Gardner, Director of National Sales and Marketing. "We will represent some of the strongest independent magazines in the running and endurance sports industry, offering access to actively participating athletes who are key targets to the many companies in this growing market segment."
"Regional running publications are the cornerstone for the sport's news and promotion," said Guy Morse, Executive Director of the Boston Athletic Association. "Local races and local runners benefit from the energy and effort that these publishers pour into their work. In our own region, New England Runner fills an advertising and information niche with no equal."
"We realize that ultimately, the more clearly we can help our advertisers deliver their message, the more people we are helping bring into the endurance sports fold," noted Gardner. "We plan on working with our clients to help them target their audience effectively through creative ad strategies, geographic diversity and grassroots programs. Whether it is veteran marathoners or beginners looking to buy their first pair of running shoes, this is the audience we're looking to inspire."
The Endurance Sports Media Group will actively promote its advertisers and the running community through its publications while exploring many new and exciting opportunities.
Steve Lackey, publisher of North Carolina's Endurance Magazine, a publication represented by the Endurance Sports Media Group added, "The innovatively proactive organization of the Endurance Sports Media Group will enable us all to create unique and substantial marketing opportunities for all of our clients. Our collective ability to deliver 'tangible community' will be unsurpassed across the industry. And our entire team is so excited about the opportunities this group will enable."
The following publications are under contract to be represented by the Endurance Sports Media Group: Chicago Athlete, Endurance Magazine, Florida Running & Triathlon, Hawaii Sport, Inside Texas Running, Los Angeles Sports & Fitness, Marathon & Beyond, New England Runner, Northwest Runner, Ohio Sports & Fitness, Oklahoma Runner & Triathlete, RaceCenter Northwest, RunMidwest, Runner Triathlete News, Runner's Gazette, Silent Sports, Tail Winds and Washington Running Report.
For additional information about the Endurance Sports Media Group, the publications it represents or to request a media kit, contact Brook Gardner at (541) 617-0885 or email brook@endurancesportsmedia.com.
Ryan Lamppa, Running USA Media Director
(805) 696-6232; Fax = (805) 659-0016
Ryan@RunningUSA.org
www.RunningUSA.org.
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