BOSTON, November 17, 2008 – Boston-based New Balance announces the addition
of Chris Passarell as Senior Marketing Manager Global Sports. Chris will
lead Integrated Marketing for the Performance SBUs (Running, Sport, Outdoor
and Kids) and Creative Services.
Passarell was most recently with Russell Athletic where he was Vice
President of Marketing for the U.S. and international markets. Prior to
that, he was General Manager of the Bike Athletic apparel and equipment
brand and managed consumer research and strategic planning for ESPN,
Unilever and the NFL.
“As we continue to grow our footwear and apparel brand through all elements
of the marketing mix, Chris’ experience and leadership in marketing and
consumer insights will help us drive innovative programs that promote the
performance aspects of the New Balance brand,” says Christine Madigan,
Director of Global Marketing and Brand Management at New Balance.
Passarell earned his Masters of Science, Sports Management at the
University of Miami and his B.A. at Geneseo State University in New York.
Chris and his family will relocate from Atlanta to the company’s Boston
headquarters.
Kevin Tripp, Senior Integrated Marketing Manager, will continue to manage
Retail and Channel Marketing, Brand Programs and Lifestyle SBU integrated
marketing for the New Balance brand.
New Balance, headquartered in Boston, MA has the following mission:
Demonstrating responsible leadership, we build global brands that athletes
are proud to wear, associates are proud to create and communities are proud
to host. New Balance employs more than 4,000 people around the globe, and
in 2007 reported worldwide sales of $1.63 billion. For more information
please visit www.newbalance.com.
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