"Host the Ghost" campaign gives consumers a chance to win VIP passes to a Rock 'n' Roll Marathon and opt-in for ongoing updates from Brooks
NEW YORK - (July 26, 2010) - JAGTAG, the U.S. leader in mobile 2D barcode advertising, has announced a partnership with Brooks Sports, Inc., a leading running company that designs and markets a line of performance running footwear, apparel and accessories, to power their first mobile campaign around the launch of the Ghost 3 shoe. By incorporating JAGTAG 2D barcodes in its promotional materials, Brooks enables consumers to enter a "Host the Ghost" mobile sweepstakes to win an all-access VIP package to a Rock 'n' Roll Marathon, and opt-in for ongoing mobile updates.
To promote the new Ghost 3 performance running shoe from Brooks, JAGTAG mobile 2D barcodes are featured in print materials and on employee promotional T-shirts at 600 retail locations nationwide, as well as in direct mailings to 10,000 Finish Line consumers. By simply snapping and sending a photo of the JAGTAGs with any camera phone, consumers can automatically enter to win an all-access VIP package to a Rock 'n' Roll Marathon of their choice, or other prizes, such as free running shoes and a runner's gift bag with a water bottle, T-shirt, keychain and eco-tote. Consumers who engage with the JAGTAG 2D barcodes receive a video about the Ghost 3 shoe and an opportunity to opt-in for more information and communications from Brooks, the official footwear and apparel sponsor of the Rock 'n' Roll Marathon series.
"Working with JAGTAG gives us an opportunity to leverage our in-store marketing efforts for the Ghost 3 launch and existing sponsorship with the Rock 'n' Roll Marathon to create an exciting mobile experience for customers," said Dyana Berger, Retail Programs Manager at Brooks Sports, Inc. "Brooks offers performance-based running gear for all levels of athletes, so reaching a broader audience of both standard phone and smartphone users with JAGTAG was key to the success of our first mobile program. JAGTAG also helps us connect with a demographic that is ready to engage and get information through the mobile channel, whether that means product information, special offers, updates or news items."
JAGTAG mobile 2D barcodes work on all major wireless carriers and camera phones in the United States without requiring users to download an application. The Brooks "Host the Ghost" campaign incorporates JAGTAG 2D barcodes to strengthen the in-store marketing experience. Fans can follow Brooks on Twitter (@brooksrunning) or on Facebook at: Facebook.com.
"With its first mobile campaign, Brooks is leveraging JAGTAG to deliver multimedia to 90 percent of all mobile users," said Ed Jordan, CEO of JAGTAG. "By incorporating JAGTAGs at the point-of-sale and in direct mailers, Brooks has created an innovative way to share the excitement of the Ghost 3 shoe and the Rock 'n' Roll Marathon with a mass mobile audience."
The campaign will run nationwide until Tuesday, August 31, 2010.
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