Fittest CEO® Title up for grabs
BOULDER, Colo. -- August 25, 2010 --- In addition to being called 'CEO', there are CEOs all across the USA that would love having the title of 'Triathlete' next to their name. And now, thanks to a collaboration between the world leader in sport competitions for CEOs, CEO Challenges, and the Amica 19.7 Triathlon Series, hundreds of CEOs will be able to take on their first ever triathlon, and enter into a new phase in their already successful lives.
The Amica 19.7 is a series of sprint triathlons designed to attract people who have the desire to complete a triathlon, but may be daunted by the Olympic, Half or Full Ironman distance. Each race consists of a .5 mile-swim, 16.1 mile-bike and 3.1 mile-run (19.7 miles).
"For years we have been looking for a way to attract more CEOs to the incredible sport of triathlon," stated Ted Kennedy, President of CEO Challenges. "Even though some are entering middle age and would love to get back into shape, the CEOs we talked to were nervous about taking on all the training required to finish even a mid-distance triathlon. Now, through our partnership with the Amica 19.7 Series, we can finally offer them the opportunity to race with us in a triathlon that is, quite frankly, very do-able."
The Amica 19.7 Series takes place in 10 major cities throughout the USA in 2010, and this year, the Phoenix 19.7 event in November will now provide CEOs the option (at no extra cost) to sign up for the CEO Triathlon Challenge. The CEO Challenge will include many great perks, such as special colored swim caps for easy identification, specified bike rack location, no line registration, awards to the top CEO finishers and, best of all, the Title of that city's Fittest CEO® to the winner!
"We fully support the CEO Triathlon Challenge at our Phoenix race venue," stated John Mathews, President of Eident Sports, organizers of the events. "We love the fact that these CEOs are leading by example, and embracing a culture of health & wellness. Working with CEO Challenges, we will also be offering Corporate Relay and Corporate Challenge events designed to include a number of the CEO's employees. Of course the side benefit to having a fit company is the significant reduction in health care costs, which are quickly becoming one of the major expenses CEOs have to deal with."
Once a person signs up for the CEO Challenge they will be given the option for a number of fantastic upgrades designed to make their first race experience truly exceptional, including personal coaching, VIP passes, and race-day guidance and support from CEO Challenges' staff of experienced triathletes (including five-time world triathlon champion Simon Lessing!).
To sign up for the CEO Triathlon Challenge, C-level Executives* simply to go the Amica 19.7 Series website, pick the desired race location and register online. Information on training plans, VIP passes, upgrades, and the Corporate Relay and Challenge options can be found at www.ceochallenges.com.
*C-level Executive = CEO, CFO, President, Owner, etc of a company with at least $1 million in annual gross revenue
About CEO Challenges (www.ceochallenges.com)
CEO Challenges is the world leader in sport competitions designed specifically for CEOs, with the goal of identifying the world's best CEO in several sports. Founded in 2001 with the CEO Ironman Challenge, CEO Challenges has expanded to include CEO Triathlon, Cycling, Marathon, Hockey, Golf, Fitness and Driving Challenges in spectacular settings worldwide.
About the Amica 19.7 Series (www.amicatriathlonseries.com)
The inaugural Amica Triathlon Series included seven established sprint triathlons held in 2009 throughout the United States. The series culminated at the Championship in Phoenix, AZ.
2010 brings back all of the event cities as well as two newly added races in Newport, RI and the greater Boston, MA area. The series will once again finish in Arizona with the Amica 19.7 Phoenix. The overall male and female from each event will be awarded a complimentary entry to the Amica 19.7 Phoenix in November. The renamed Phoenix event is open to all athletes and will feature a Professional Purse.
19.7?
In 1907, the Automobile Mutual Insurance Company of America -- or Amica -- was born. In 2010, the Amica Triathlon Series will be using a standardized sprint distance of 19.7 miles. The 19.7 will consist of a .5 mile swim, 16.1 mile bike and a 3.1 mile run.
About Eident Sports (www.eidentsports.com)
Eident Sports is a full-service event management and sports marketing company based in Providence, RI. Eident has several properties in the region, ranging from turn-key sporting events to sponsorship sales alliances with key partners. For more information on Eident's events and offerings, please visit www.eidentsports.com.
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