MyNextRace.com runs The Scotiabank Toronto Waterfront Marathon For a Good Cause
Toronto, ON - The MyNextRace team mascot, Jefferson, has pledged to raise awareness and donations for The Leukemia and Lymphoma Society's, Team in Training, during The ScotiaBank Toronto Waterfront Marathon (STWM). Dressed in full mascot-attire as Jefferson the dog, (Peter Donato), will run the 42.2 K on September 26th, 2010, with hopes of making it into the Guinness Book of World Records with a time that beats 4:30.
Donato has completed over 500 races, including 16 full marathons, but this Sunday he will run his first in uniform. Wearing the 25-pound mascot costume paired with a set of running shoes, Jefferson hopes for a better showing than Zamba the lion in London, England earlier this year. Zamba completed The Marathon, but missed the record due to oppressive heat on race day.
"I expect it to get pretty hot under all that fur! I have specific hot weather marathon running experience, in the Arizona desert at the end of an Ironman Triathlon 2008, and in 2004 a scorcher day at the Boston Marathon. When the Scotiabank Toronto Waterfront Marathon announced the $2,500 �Best Dressed� prize this year it motivated me to raise additional funds for charity while also attempting to break a world record." Peter Donato, CEO and founder, MyNextRace.com.
The MyNextRace team and mascot, Jefferson, hope to exceed their existing goal of raising $2,000. Jefferson encourages other teams and media to challenge him for the prize of �Best Dressed�. If Donato completes the marathon in less than 4:30 he will hold the new Guinness World Record for running a marathon wearing a mascot. If you wish to support Jefferson Donato on behalf of The Leukemia and Lymphoma Society, please visit here. http://my.e2rm.com/personalpage.aspx?registrationID=996513&LangPref=en-CA&sms_ss=facebook
The Scotiabank Toronto Waterfront Marathon is Canada�s own Silver Level IAAF race attracting more than 20,000 world class runners from over 40 countries. This year's event is expected to raise up to 2.2 million dollars over 99 various local charities.
Race website TorontoWaterfrontMarathon.com.
MyNextRace.com / All Sports Marketing Inc. started in Canada but has since grown and expanded internationally. The website and member communication informs athletes about races in key markets around the world. The primarily North American audience is facilitated through the MyNextRace.com website, providing information about markets such as Chicago, New York and Toronto.
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