Toronto, ON - This spring 2012 New Balance Canada will update its one-of-a-kind neutral running shoe with the New Balance 890v2, which promises the same bouncy, resilient, and durable REVlite foam and a super soft and supple upper in an even more lightweight package. The 890v2 will launch in Canada in February 2012 with four colors for men and five for women, and retail for $139.95.
New to the shoe, the 890v2 will now be built on the Natural PL1 last, which slightly drops the heel height, bringing the shoe closer to the ground and making it more stable without changing the cushioning properties. The new 890v2 features an 8mm drop from heel to forefoot (rather than the previous 12mm drop in the 890), putting the foot in a more natural position. With careful craftsmanship, a few changes to the detailing and grooving were made on the midsole, composed of REVlite foam, to create an even more lightweight package, without sacrificing cushioning, stability or durability.
Much like its predecessor, an ABZORB® cushioning crash pad combined with Ndurance in the heel, work to absorb initial shock and provide the right amount of lateral release to guide the foot smoothly through toe off. Full ground contact through the bottom unit allows for excellent cushioning, inherent support and smooth striking and transition through the midstance. The upper package of the 890v2 continues to be modern and bold, with interesting design details on the upper material, overlays, aglets, and throughout the shoe. No-sew welded upper materials continue to provide a secure, seamless fit while a thin and discreet supportive wrap at the midfoot encases the instep in a comfortable, aesthetically pleasing way.
The shoe will also continue to feature the names "Baddeley" and "Barringer" on the men's and women's version, respectively. These names stand for Team NB runners Andy Baddeley and Jenny Barringer, who served as the original inspiration for the design and development of these shoes and the level of performance standards demanded of all New Balance products.
The 890v2 delivers to neutral runners everywhere the surprisingly lightweight running experience they crave with the durability and protection of an everyday trainer. The bouncy, resilient, lightweight REVlite midsole foam and soft, supple beautiful uppers combine in an even lighter weight shoe that promises enough protection and durability to endure lots of kilometers - and enable the runner to look great doing it. The 890v2 remains the lightest running shoe in its class.
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance employs more than 3900 associates around the globe, and in 2010 reported worldwide sales of $1.78 billion.
Established in the early 1900's, New Balance began as a Boston-based arch support company and only developed into a specialized shoe manufacturer in the 1970's. Since that time, it has grown into a leading global athletic products company. Today New Balance is a family of brands including New Balance, Dunham, PF Flyers, Aravon, Warrior and Brine.
New Balance's corporate mission is to be the worlds leading manufacturer of high performance athletic and active lifestyle products while still operating in a socially responsible manner. New Balance supports this mission by assisting in building sustainable communities where they do business. Additionally, New Balance is greatly involved with the Canadian Breast Cancer Foundation where the company's Lace Up for the Cure program designates proceeds from the sale of a group of its athletic shoes and accessories to support the CBCF's vision of eliminating breast cancer.
Weblinks:
Official: NewBalance.ca
Twitter.com.
Facebook.com
Know someone else who's interested in running and triathlon?
